It’s a great time to be in the B2B trade show industry. The U.S. B2B exhibition market has posted the most gains in the first quarter since 2007, as we learn in the most recent figures from the Center for Exhibition Industry Research.
2015 Q1 also marked the 19th consecutive quarter of year-on-year growth, the press release states, with 2015 netting a 4.6 percent growth year-over-year.
The CEIR measures “growth” with four factors: Net square feet of exhibit space sold; professional attendance; number of exhibiting companies; and gross revenue.
The strongest metric getting a boost was in revenues, which rose an impressive 7.3 percent, followed by net square feet, increasing by 4.1 percent.
“The performance in the first quarter was remarkable considering that the east coast was frequently paralyzed under severe winter weather,” noted CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.
Be sure to check out this overview of the top tech U.S. conferences coming soon
Hoping to land a speaking opportunity at a trade show? Read this report
Photo via B2BMainTradeShow.com
Latest posts by (see all)
- 5 things law marketing can learn from the Kansas City Royals - November 6, 2014
- From B2C to B2B – Here’s why marketplace businesses can’t forget about B2B marketing - April 20, 2019
- Sigstr VP of marketing delivers a message about maximizing the power of your inbox - April 19, 2019
- Bumble VP of partnerships outlines her approach to courting business brands - April 18, 2019