B2B News Network is excited to debut a new regular column called Ask The B2B Expert! In this column, you can send us questions (anonymously if you like) on an issue relating to your career or a B2B topic in the main industries we cover: marketing, tech, social media, Big Data, advertising, ad-tech, leadership and workplace etiquette.
If you have questions you’d like answered, please send us the query to email@example.com and let us know if you’d like to be listed under your name or remain anonymous.
Our B2B experts come from a variety of backgrounds, such as content marketing, mar-tech, digital marketing, ad-tech and digital news.
This week, our first question relates to B2B vs. B2C marketing:
Hi B2Bnn! I work in B2B marketing for a mar-tech firm after spending a decade in B2C marketing. What’s the difference in approaches and strategies when comparing B2C and B2B marketing?
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