Tuesday, November 28, 2023

Marketers, 80% of you are very stressed and under-staffed

Last updated on August 17th, 2015 at 03:52 pm

According to a new study, 1 in 4 marketers say they’re “overly stressed” or “stressed to the max” and 80 percent of surveyed marketers admit they’re “overloaded” and “understaffed.”

The new survey from Workfront, a Utah-based supplier of project management software, wrote that “marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.”

Leadership teams undergo the most stress, Workfront notes, followed by creative-service departments, operations and events employees, digital marketing units and PR/communications staff.

When the 500 industry professionals  were polled about the “top three things that can make you dread your job the most” more than half listed the top concern as “Proving your value to people who don’t understand what you do.” Coming in a close second at 51 percent is “Juggling all of your work to get it done in a 40-hr work week.”

Despite the major stress marketers face, 84 percent of respondents said they don’t regret choosing marketing as a career path, despite the frequently torturous grind. “The enjoyable parts of the job tend to attract people that tend to like some of those stressful environments,” said Joe Staples, CMO at Workfront, according to AdWeek. “There’s an adrenaline rush that goes along with that.”

Workfront culled together key stats from the poll into the infographic below:


Flickr photo via Creative Commons


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