Once again it’s Wednesday, when B2B News Network brings you our weekly Hashtag Team roundup of what’s trending in the B2B twitterverse. As we do every week, we sift and sort through all the B2B tweets with the help of Nexalogy, a leading social analysis tool, to deliver the best of the buzz.
In this week’s edition, you’ll learn the five things top salespeople do to prepare for success, we’ll reveal the secret to effective social engagement (hint: think top-down approach), we’ll laugh—and cringe—at dumb things salespeople say and much more. Enjoy the rest of your week!
TRENDING TOPICS
B2B Sales:
The 5 Things That the Top 1% of Salespeople Do To Prepare for Success
Read –> https://t.co/pcjllD4JBw#b2b #sales pic.twitter.com/grrMiQe7df
— Jorge Soto★ (@sotoventures) March 3, 2016
Brandon Redlinger at PersistIQ details the five things that the top one percent of salespeople do to prepare for success. According to Redlinger, the most successful salespeople are prepared for anything—especially negative circumstances. They show genuine interest in their prospects, they master the art of managing expectations, they have done all their research and they check their egos at the door. But it’s the preparation that’s key, argues Redlinger. “If you want to reach the next level in your sales career, it’s imperative that you spend more time preparing,” he writes. “It’s foolish to say that it’s about working smarter, not hard. If you really want to win, you have to work harder and smarter.”
B2B Social Marketing:
Great piece on how CMOs can master social media, by @MargaretMolloy: https://t.co/fmr0GV0E3Z #B2B #SocialSelling — Tom Skotidas (@tomskotidas) March 3, 2016
The secret to effective social engagement starts at the top. Executives who set company standards for social engagement empower their employees to be socially engaged. Margaret Molloy, global chief marketing officer and head of new business at strategic branding firm Siegel+Gale, likens social media to a contact sport, requiring a high level of personal involvement. In this interview with LinkedIn, Molloy asserts that “achieving impact with social is about listening, asking relevant questions, sharing useful information and personally contributing to conversations… not about tweeting out talking points.”
Molloy says great marketers combine curiosity, analytical-mindedness and story building, and that rising marketing stars should strive to become great communicators, be able to simplify and demonstrate a bias for action—be unstoppable!
B2B Sales:
The Sales Force Awakens: More Dumb Phrases Used By Sales People
Read here –> https://t.co/cicacR0Uaw#b2b #sales pic.twitter.com/OPZIBrliGa
— Brian Ross★ (@blitzman22) March 4, 2016
Following up on the success of “6 Dumbest Phrases Sales People Used in 2015,” Richard Harris at Sales Hacker brings us even more dumb phrases overheard—often repeatedly—in sales. These range from the red flag-raising “to be honest with you” to the utterly unnecessary “at the end of the day.” You’re sure to see one that grates on your nerves like fingers down a chalkboard.
B2B Big Data:
How Big Data Can Empower #B2B Sales – https://t.co/Atphk7o7RS #BigData — Jose Javier Garde (@jose_garde) March 7, 2016
B2C consumers have grown accustomed to the ubiquity of big data. But big data is also changing the way businesses go about selling products and services to each other. Alex Woodie at datanami examines how big data can empower B2B sales in this post that explains how SaaS apps, advanced predictive analytics and other tools can provide data-driven input that can better serve your customers’ needs.
TOP MEDIA
B2B Podcast:
How to Make B2B Content Curation a Win-Win [Podcast] https://t.co/pFCexP5NS9 #b2b #marketing pic.twitter.com/GVBlNxsiRm
— Jonas M. (@JonasMatk) March 9, 2016
Award-winning digital marketing consultant Tom Pick discusses the value of aggregation and how to get value from organizing and promoting other people’s content in this informative podcast. Aggregation can be a win-win situation for the properly initiated, enabling greater visibility and more business.
If you missed last week’s edition of Hashtag Team written by Sarah Dawley, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.
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