B2B Community Spotlight: Biznology

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The ideal online B2B communities are sized just right – large enough to have a variety of participants bring in new ideas and advice, but small enough that working relationships and professional connections can be formed. They see lively discussion and debate from their members, the sharing of resources and knowledge contributed by field experts and host well-planned live events. Specialized B2B communities allow professionals to cut through the online clutter to get to the real goods.

Biznology delivers real goods through helping B2B professionals build support for a digital marketing program. It’s here that the pros can learn best practices from what community participant James Mathewson, a Distinguished Technical Marketer at Search at IBM calls “a top resource for B2B digital marketing.”

The site offers a trove of articles and training opportunities – including a series of paid mini-MBA courses – for brand marketing, B2B digital marketing and digital public relations, among other marketing subjects. Once on the site, users can sign up for a free account to attend webinars and access past webinars in categories including digital, social media, Internet, content and B2B marketing, market research and website search.

Photo credit: Jon Evans

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Tracey Tong

Tracey Tong is an award-winning journalist with over 15 years in newspapers and communications. She is a former managing editor at Metro News and has contributed stories on business, politics, technology, science, healthcare and the arts to dozens of publications all over North America. The Burlington native currently makes her home in Ottawa. Find her on Twitter @TraceyTong

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