Merger & Acquisition Digest

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SmartZip Analytics, Inc., a leader in predictive marketing technology for real estate, lending and related home service industries, announced the acquisition of Reach150, a referral management platform focused on relationship businesses. In parallel, SmartZip received a strategic growth equity investment from Toba Capital, a key investor in Reach150, to fuel product and market development of the combined solutions.

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Broadridge Financial Solutions, Inc. announced that it has extended its global post-trade control capabilities for sell-side and buy-side firms in capital markets through the acquisition of Message Automation Limited, a leading specialist provider of post-trade control solutions. The acquisition accelerates Broadridge’s ability to allow firms to transform their risk and compliance capabilities, particularly for complex asset classes where Message Automation is a proven leader. Terms of the deal were not disclosed.

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Bonfire Marketing announced the acquisition of and merging with Response Capture. As a digital agency specializing in demand generation and marketing automation, Response Capture’s services perfectly complement Bonfire’s current offerings, which range from content marketing to digital strategy and marketing management.

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SUSE has completed its acquisition of technology and talent from Hewlett Packard Enterprise (HPE). SUSE will use the acquired assets to expand its OpenStack Infrastructure-as-a-Service (IaaS) solution and accelerate the company’s entry into the growing Cloud Foundry Platform-as-a-Service (PaaS) market.

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Google announced it is acquiring Kaggle, an online service that hosts data science and machine learning competitions. The company made the announcement at its conference in San Francisco, while not disclosing the terms of the acquisition.

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Amazon’s AWS has acquired meeting productivity startup Do.com, according to TechCrunch.

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