Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
- 59% of company decision makers would rather watch a video than read an article or blog post.
How did this happen? Website Builder provides this infographic on 127 Facts You Didn’t Know About Video Marketing.