Monday, June 17, 2024

B2B Marketing Exchange 2019: An animated, illustrated look at the key takeaways

Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks.

In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network  is presenting the work of illustrator Kelly Kingman, who has been visualizing the top tweetable moments of B2BMX in real-time. While we’re rounding up some of the best ones here, you can see more keyoteinks via our Twitter feed (@B2BNewsNetwork) and that of Quarry itself (@Quarry).

Some of the earliest posts about B2BMX 2019 on Twitter included snapshots of a keynote by former marketer Tim Washer, who now works a comedian and talked about to use humor to connect with audiences:


David Meerman Scott, author of The New Rules Of Marketing & PR, explored the idea of looking at customers as more than simply B2B buyers and what it would take to turn them into actual fans of an enterprise brand:


Success in this area, however, might provoke a major mental shift among some CMOs, Scott suggested:



Of course, content marketing has been a hot topic among B2B marketers for years, and 3M’s Carlos Abler tried to pinpoint one of the biggest challenges many brands have yet to overcome:


Millennial business speaker Brian Fanzo, meanwhile, suggested organizations expand their notion of who should be included in digital-first discussions and strategy:


And finally, Ryan Brown, head of strategy at Ceros, made a point in his session on experiential content that should resonate with B2B marketing departments everywhere:

B2BMX 2019 continues on Wednesday.


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Shane Schick
Shane Schick
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.