Infor TV campaign puts CloudSuite in starring role across multiple vertical markets

Infor CloudSuite TV ad
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The whole point of enterprise resourcing planning (ERP) software is to meet a cross-section of industry needs, and Infor is reinforcing that point with a TV commercial that shows how its CloudSuite is changing the worlds of manufacturing, health-care and even sports.

The 30-second spot offers a whirlwind tour of prototypical customers of CloudSuite, a hosted ERP package it promises to have up and running within a four-month period. This includes footage of a catwalk with models strutting down the runway to show how CloudSuite can streamline the operations of a fashion company, as well as more traditional B2B environments such as a hospital and robotics design lab.

In each scene Infor indicates its flagship product with a transparent file card-shaped watermark that indicates a specific CloudSuite edition (along with details that you can read if you’re able to pause the commercial). The kicker is a brief voice-over and footage of two-time US Open champion Brooks Koepka, whose PGA tour Infor officially sponsored last year.

 

 

Though the agency or team behind the spot was not credited, this is not the first time Infor has marketed CloudSuite by emphasizing the diversity of industries it serves. A clip from last year took a very similar approach, though it called out specific brands by name such as Gunlop Foods Inc., Martin Guitars and motorcycle firm triumph, along with details about how long they’ve been customers.

What the TV spot can’t capture are the latest feature additions to CloudSuite. Late last month, for example, Infor rolled out enhancements for customers in automotive, aerospace, manufacturing and defense. These included what it described as an improved user experience with role-based home pages and workbenches with extensible personalization capabilities, along with ‘extensibility tooling’ to fine-tune how CloudSuite is used. Infor competitors include Oracle and SAP, among others.

 

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Shane Schick

Shane Schick

Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.