Planning Is Key To Unlocking Business Profitability And Maximizing Value With Cloud Deployments

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Although most organizations (80 per cent) recognize cloud computing as being vital to their financial security, more than half (57 per cent) have encountered unexpected costs. These findings come from part three of the four-part Cloud Impact Study from Aptum, the global hybrid multi-cloud managed service provider. The report, titled A Bright Forecast on Cloud, explores the financial benefits of cloud computing and how organizations can optimize cloud spend.
According to the report findings, most IT professionals (80 per cent) see success in utilizing cloud services to unlock greater business profitability. The agility of cloud deployments allows organizations to quickly scale their services to support demand, release new products or services to market, and subsequently improve profit margins and increase efficiencies. In fact, increased efficiency is a common driver behind cloud computing for 72 per cent of respondents. The overall efficiency and flexibility of cloud allows organizations to only pay for what they use, increasing overall profitability, which is cited by 39 per cent of respondents as a motivator behind cloud adoption.

However, as organizations migrate workloads to different cloud platforms, visibility and control into cloud environments becomes difficult to achieve, often leading to unforeseen costs – a key challenge for 81 per cent of respondents. Without necessary insights to evaluate performance and enforce remedial measures for issues, the efficiency of cloud becomes hard to manage. This is the case for over half of respondents (57 per cent) who say cloud has resulted in unanticipated costs, and over a third of respondents (35 per cent) who admit they are wasting IT spend due to the inefficient use of cloud platforms.

“The greater operational efficiency and flexibility that cloud promises can grant organizations opportunities to unlock new performance capabilities and help cut costs,” Leigh Plumley, Chief Revenue Officer at Aptum, explains. “But most businesses don’t have the in-house expertise to effectively specialize and manage a range of environments and stay current with the rate of change in technologies.”

Plumley continues: “A cloud partner can help organizations harness the power of cloud to deliver greater efficiencies. Partners like Aptum will provide a holistic approach encompassing best-practice architecture, security, resilience and cloud-connectivity. For businesses to understand the true total cost of ownership and deliver maximum value from their cloud investments, it’s essential to consider all these components of cloud architectures.”

“Organizations increasingly find that the journey to cloud is not always a straight path. Cloud adoption comes with a learning curve and it is often difficult to address these challenges with existing internal IT resources,” states Philbert Shih, Managing Director at Structure Research. “This has created healthy demand for MSPs and infrastructure service providers to help manage and optimize cloud usage on behalf of mid-tier and large enterprise organizations. Service providers have established economies of expertise through repeated trials and operational scale. And they are able to package all this know-how into a consumable service that end users can benefit from on day one.”

The data suggests that cloud deployments without expert guidance from a Managed Service Partner (MSP) can increase associated costs if cloud optimization is not a fundamental principle from the start. Taking a holistic approach to cloud infrastructures, where visibility and control are embedded from design, can ensure costs are optimized and the service runs at maximum efficiency.

The full findings from part 3 of the Cloud Impact Study, A Bright Forecast on Cloud, can be found here:

Aptum’s Cloud Impact Study was created from the opinions of 400 senior IT professionals in the US, Canada, and UK across industries in financial services, IT, technology, telecommunications, manufacturing, retail, public and commercial sectors. The final report will focus on Modernization Opportunities.

For part one of the report, Bridging the Cloud Gap, please visit: https://aptum.com/cloud-hub/cis-part-1/.

For part two of the report, The Security and Compliance Barricade, please visit:
https://aptum.com/cloud-hub/cis-part-2/.
About Aptum
Aptum is a global hybrid multi-cloud managed service provider delivering complex and high-performance cloud solutions with an integrated secure network. Using its Data As InfrastructureTM  approach, Aptum solves complex technology challenges with total solutions and tailored options that drive tangible business outcomes and maximize the value of its clients’ technology investments. Aptum’s cloud and global network solutions, underpinned with expert managed and professional services, offer genuine choice and adaptability with international reach spanning North America, Latin America, Europe and the United Kingdom. Aptum is a portfolio company of Digital Colony, a global investment firm dedicated to strategic opportunities in digital infrastructure. For more information, visit www.aptum.com.
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