B2B News for Friday, July 16, 2021: Integrate Appointment, Commvault & SoftwareONE Partnership, ServiceNow Upgrades Support Hybrid Workplaces

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Variants are for viruses. Today, we are going old school stability with no need for a booster. This news roundup is all appointments and announcements. Remember, viruses can’t mutate if they can’t spread. Ideas, though, just become trends, so just keep those video conferences in your calendar for now.

Pheonix-based PDM tool Integrate, has appointed The Trade Desk’s SVP of Product, Gruia Pitigoi-Aron to its Board of Directors. Pitigoi-Aron has six years of experience leading product and significant leadership experience scaling a product organization from pre-IPO to post-IPO.

“Because the B2B buyer’s journey has gone more digital, the growth in our business has outperformed even our most aggressive forecasts,” said Jeremy Bloom, CEO and co-founder of Integrate. “We are excited to welcome Gruia to our Board of Directors. His experience building one of the most successful products ever created in marketing tech will help steer us in the right direction as we continue to scale our products globally.”

Press release: https://www.prweb.com/releases/integrate_appoints_adtech_saas_product_executive_gruia_pitigoi_aron_to_board_of_directors/prweb18068474.htm

Commvault, a provider of Intelligent Data Services has launched a new partnership with SoftwareONE, a provider of end-to-end software and cloud technology solutions. SoftwareONE is Metallic’s first Managed Service Provider (MSP) global design partner for delivering Metallic-based SaaS data protection solutions in the form of BackupSimple powered by Metallic. BackupSimple is SoftwareONE’s cloud-based managed service offering to deliver critical data backup and recovery capabilities for companies of all sizes. Built on Metallic solutions and delivered by SoftwareONE, BackupSimple protects and manages data from SaaS applications to endpoints to hybrid cloud workloads.

“We’re excited to partner with SoftwareONE to offer their customers industry-leading data protection, while simplifying partner adoption via the rapid time to value, lower costs, and ease of management that comes with SaaS,” said Sanjay Mirchandani, CEO, Commvault. “Coupling SoftwareONE’s world-class managed services and customer focus with the flexibility and scalability of Metallic’s breadth of offerings will surely accelerate the creation of streamlined customer onboarding, experience, management, and operational processes as we build the industry’s leading managed service program.”

Press release: https://ir.commvault.com/news-releases/news-release-details/commvault-partners-softwareone-first-global-design-partner

While many workers are just refusing to return to the office from remote work, many companies are looking to reduce their real estate footprint and let their employees cover workplace costs wherever that may be.  They hybrid model, where employees spend a portion of their time working remotely and portion of their time in the office, appears to be an acceptable compromise for many.


ServiceNow has announced updates to its Workplace Service Delivery solution to support employees and facilities teams in hybrid work environments. ServiceNow’s solution gives employees mobile tools to reserve workspaces, conference rooms and services and navigate workplaces. For businesses, ServiceNow’s Workplace Service Delivery solution provides the data and insights needed to better inform real estate costs and optimization.

“The pandemic accelerated companies’ digital transformation efforts as they looked to create great experiences for their employees and customers,” said Blake McConnell, SVP of Employee Workflow Products at ServiceNow. “Now companies need to leverage their digital transformation investments as they plan for a return‑to‑workplace that drives employee productivity and supports the hybrid workplace.”

Press release: https://www.servicenow.com/company/media/press-room/hybrid-work-solutions-to-reopen-offices.html


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Kate Baggott

Kate Baggott

Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/