The health and wellness sector, a dynamic field constantly adapting to new research, offers a promising outlook for both consumers and entrepreneurs in the sector alike. With current estimates placing it at a robust $6.3 trillion and forecasts predicting a leap to $9 trillion by 2028, the sector is a juggernaut of growth and opportunity.
It’s little wonder, therefore, why more and more people are looking to carve a career in this sector. But in a huge industry and potentially saturated market, what emerging trends and angles will people focusing on health and wellness pursue in the near future?
Nootropics
While not an entirely new sector, nootropics are having a moment of late and seeing an increase in awareness and visibly. Nootropics are “cognitive enhancers” or “smart drugs” and are for brain support. This means that they help boost thinking, learning, and cognitive functions as a whole. There are multiple different types of nootropics on the market, and they can be both natural, such as mushroom varieties, or synthetic, such as those available in research from https://science.bio. They can be available both as over-the-counter supplements and prescribed medications used for conditions such as ADHD or Alzheimer’s to boost memory and concentration.
At-Home Workouts and Personal Training
A report in the UK by gym chain PureGym found that 48% of people exercise, representing a 3% increase from 2020. However, while more people are indeed exercising, they’re not necessarily heading to the gym.
In fact, they’re actively looking for ways to avoid the busy gyms and gym culture and cut costs so they can still focus on health and wellness without compromising on their fitness. This means a rise in home gyms, online training platforms, virtual personal training, and online communities that engage with people on a one-on-one or group basis to help them reach their fitness goals. So if you’re looking to engage with people wanting to get fitter and focusing on delivering services that can be executed in the comfort of a home or in private, can be the perfect business model moving forward.
Biohacking
Biohacking is showing no signs of slowing down, and its star is still continuing to rise in the wellness sector. Essentially, biohacking is the task of “hacking “your biology to get boosted wellness results. It optimizes your health through nutrition, technology, and personalized building practices tailored to you and your body. This means forgoing broad, generalized plans and activities and instead uncovering what you need at a cellular level, utilizing resources like wearable tech, adaptogenic supplements, and functional foods to complete the biohacking experience.
Hydration
Modern attitudes towards hydration aren’t just concerned with the drinking of water; it’s about what the water in question can give you. You have seen the array of vitamin or supplement-infused beverages on the market, from the addition of vitamins, minerals, or electrolytes in water to CBD drinks for boosted wellness and hydration; the hydration sector is thriving and evolving to not only deliver water for essential and fundamental hydration but everything else you might be missing too.
