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Chip issues impacting trade talks ; top B2B news for Sept 15

China launches discrimination and dumping probes into US chips ahead of trade talks

China’s Ministry of Commerce has initiated two investigations into U.S. chip trade practices — one for discrimination, another for dumping of U.S. analog chips. These probes intensify pressure in advance of trade talks in Madrid, complicating already fraught U.S.–China technology relations.

I’m the CMO of a $2 billion tech company. AI has enabled my marketing team to automate 80% of its work.

Aviatrix’s marketing team, having adopted large language models and other AI tools, says they’ve automated about 80% of tasks (content creation, video, analytics) since late 2024. The push has increased speed and output dramatically, but also forces oversight to maintain authenticity and prevent bias.

Modern manufacturers, meet modern marketing: 5 sales communications trends industrial B2B companies can’t afford to ignore

Industrial B2B firms are embracing closer alignment of marketing and sales, increasing use of video content, reshoring’s impact on brand positioning, evolved trade show strategies, and richer brand storytelling. These trends are being driven by competitive pressures, buyer expectations, and supply chain shifts.

US-China talks in Madrid on trade, TikTok carry over into second day

The U.S. and China continued their trade and policy negotiations in Madrid, focusing on escalating tensions over tariffs, export controls, and ByteDance’s looming deadline to divest TikTok’s U.S. operations. Though concrete agreements are not expected imminently, these talks are viewed as building toward larger milestones (e.g. potential summit) and shaping future trade norms.

The EU increasingly caught between the US and China

With trade tensions rising between the U.S. and China, European economies (especially export-oriented ones like Belgium) are feeling squeezed. The EU is facing strategic and economic pressure, balancing its trade and political alignment, supply chain exposure, and industrial policy gaps, especially in key areas like battery manufacturing.

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