Global B2B demand-generation services market to reach $15B by 2033
A new forecast projects the B2B demand-generation services segment will hit $15 billion by 2033, driven by AI-driven personalization, evolving data-privacy regulations, and rapid expansion in emerging markets.
Enterprises are increasingly adopting RevOps frameworks to unify marketing, sales, and customer success under shared accountability for revenue outcomes.
Tech — Karen Webster: AI is making B2B payments anything but boring
Karen Webster on How AI Is Making B2B Payments Anything but Boring
AI agents are pushing B2B payments beyond automation to autonomy, enabling systems to make real‑time decisions in identity verification, working capital, and payment flows.
This marks a shift from “smart tools” to agentic software in the backbone finance layer for B2B commerce.
Tech — Exfluential wins B2B tech innovation award
Exfluential Wins “Best Enterprise or B2B Technology Innovation”
At the 2025 High Tech Awards, Exfluential was honored for pushing boundaries in enterprise / B2B tech innovation.
The award highlights how niche, high‑impact tools are getting elevated recognition in the crowded B2B tech ecosystem.
Industrial — China to stabilize foreign trade with supportive policies
China will implement policies to stabilise foreign trade, vice commerce minister says
Vice Commerce Minister Li Chenggang announced a package of policies to support foreign trade firms, aiming to ease export headwinds and maintain smoother trade flows.
For industrial exporters and supply chain operators tied to Chinese sourcing, this could be a relief amid global volatility.
Marketing / Sales — U.S. marketers ramp B2B data investment
US B2B Marketing Data Spending Forecast 2025
U.S. B2B marketing teams are planning to lift spending on data infrastructures, AI‑driven segmentation, and campaign optimization tools.
As digital sophistication rises, data quality and integration are becoming non‑negotiable foundations for pipeline growth.
Wildcard — B2B stablecoin volumes surge 30× to $3B/month
B2B Stablecoin Payments Surge 30x to $3 Billion Monthly
Monthly volumes of stablecoin usage in B2B payments have leapt from under $100 million to over $3 billion in two years.
This dramatic rise suggests real traction behind crypto as a cross-border settlement mechanism for business transactions.
