Jack Henry acquires Victor Technologies to expand PaaS footprint
Jack Henry has acquired Victor Technologies, bolstering its Payments-as-a-Service (PaaS) capabilities and deepening its embedded payments offering to commercial and fintech clients. This move helps Jack Henry integrate payment services directly into enterprise workflows, improving reconciliation and reducing overhead in B2B financial operations.
Marketbridge doubles footprint in Europe by acquiring B2B tech marketing agency Revere
Marketbridge, a growth consultancy and B2B marketing firm, has acquired UK-based Revere, instantly scaling its European operations. The deal enhances its ability to serve global B2B tech clients with localized marketing strategies and deeper channel reach.
Pivoting B2B platform business models: from experimentation to ecosystem envelopment
This study outlines how manufacturing firms evolve their B2B platform strategies—from multiple niche platforms to integrated systems and external ecosystem expansion. It frames the journey as a pivoting continuum in response to failures, market demand, and digital servitization goals.
From whitepapers to reels: Why B2B brands are now going big on collaborations & creators
B2B firms are abandoning stale formats in favor of content that resonates: influencer stories, creator content, and narrative campaigns designed to humanize B2B offerings. The trend reflects changing buyer expectations and the need to break through with storytelling.
New study reveals what post-sales B2B roles and tools drive increased net revenue retention (NRR)
In the current market, the difference between flat growth and expansion often lies in how well firms structure their post-sales motion. This report finds that firms that invest in data-centric systems, cross-functional roles, and AI workflows outperform peers on NRR and upsell metrics.
