Forrester: B2B companies will lose more than $10 billion because of ungoverned use of generative AI
According to Forrester, 19% of B2B buyers using gen‑AI tools report lower confidence in purchase decisions, due to inaccuracy or unreliable information. They estimate more than US$10 billion in enterprise value could be lost from stock‑price falls, legal settlements and compliance issues unless firms ramp up governance and human‑AI collaboration.
B2B technology marketers prioritise hybrid event formats
New research from IDC shows 57% of B2B tech‑marketing leaders will prioritise hybrid (physical + virtual) events in 2026, driven by tighter budgets and demand for measurable ROI. Moreover, 67% cite brand awareness as a top goal and 53% target generating qualified leads via events—marking a shift from broad awareness to funnel‑driven measurement.
China industrial profits surge as officials step up over‑capacity crackdown
China’s industrial firms posted a 21.6% year‑on‑year profit increase in September 2025, the largest gain since November 2023, as Beijing intensifies efforts to trim overcapacity and stabilize the sector. The surge suggests that government policy, not just cyclical demand, is playing a heavy role in manufacturing profitability.
U.S.‑based lead‑gen firm Vereigen Media emphasises its human‑verified, first‑party‑data approach for supporting Tech and SaaS brands, aligning with rising B2B demand for quality over volume in demand‑generation efforts. Their messaging signals that the B2B marketing services landscape is shifting toward “accuracy + authenticity” in a tightening data‑regime environment.
European industry caught in cross‑fire of China’s rare‑earths war
Europe is scrambling: China still dominates ~90%+ of refining capacity for key rare‑earth materials, and recent export‑curbs have triggered investment and policy moves such as a €14.5m plant in Estonia to reduce dependence. Big implications for B2B industrial partners (automotive, defence, electronics) are emerging as raw‑material risk migrates into the supply‑chain mainstream.
