How Nvidia’s Jensen Huang became AI’s global salesman
Jensen Huang is increasingly positioning himself as a global ambassador for AI, negotiating with governments and promoting the concept of “sovereign AI,” where nations build localized AI ecosystems around his chips. This reflects how major tech leaders are evolving beyond vendors into geopolitical actors shaping national AI strategies.Big Tech restructures as AI becomes core to go‑to‑market strategies
Microsoft and others are realigning their org structures around AI: Satya Nadella dubbed AI a “tectonic platform shift,” and promoted Judson Althoff to head its commercial business.
The goal: let product/engineering teams focus on innovation, while a unified revenue unit manages sales, marketing, operations, and deployment.
Global CFOs turn to virtual cards to streamline B2B cash flow
A PYMNTS report projects the B2B virtual card market will quadruple from $14.65B in 2025 to $61B by 2032, with 82% of current users planning expansion.
That momentum is pushing virtual cards from pilot status to mainstream for supplier payments, procurement, cross-border spend, and risk
South Korea empowers its Fair Trade Commission with AI to police unfair subcontracting
South Korea’s FTC is rolling out an AI‑driven platform to detect and deter unfair subcontracting practices, particularly in supply agreements between large corporates and SMEs.
By automating compliance checks and flagging suspect contract terms, the system aims to level the playing field in B2B sourcing and contract negotiations.
crosoft promotes Judson Althoff to CEO of its commercial business, reorgs around AI strategy
Microsoft has elevated longtime sales head Judson Althoff to lead its commercial unit, consolidating sales, marketing, and operations.
This shift positions Microsoft to better integrate customer-facing functions as the company leans harder into its AI-first ambitions.
Zeta Global makes its largest acquisition to date, grabbing Marigold’s enterprise assets
Martech firm Zeta Global is buying Marigold’s enterprise software division for about $325 million, adding functions like loyalty, Cheetah Digital, Sailthru, and Selligent.
The move expands Zeta’s footprint in Europe, the Middle East, and Africa and gives it access to over 100 large enterprise clients.
Kretinsky withdraws from JV plans with Thyssenkrupp; EP Group to sell 20% steel stake
After months of negotiations, Czech investor Daniel Kretinsky’s EP Group will retract from plans to form a joint venture with Thyssenkrupp, divesting its 20 % stake in the steel arm.
This leaves Thyssenkrupp free to entertain other offers, possibly from India’s Jindal Steel, at a time when Europe’s steel sector faces pressure from imports, regulation, and energy costs.
Study: AI search overtakes SEO in how B2B buyers discover content
In a new report from 10Fold, B2B buyers are increasingly using generative AI and LLM-driven search rather than traditional SEO to find content. However, only 11% of firms say their content is “AI-discoverable” at scale, revealing a major readiness gap for marketing teams adapting to AI-first discovery.
UK proposes new tech licensing framework post-Brexit
The UK Competition and Markets Authority (CMA) is recommending a 12-year, UK-specific framework to replace the EU’s Technology Transfer Block Exemption (TTBER), which governs how patents and software licenses can be shared. The proposed update would modernize licensing norms—such as adding database copyrights—and offer more flexibility to foster domestic innovation.
