Wednesday, October 22, 2025
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Netcore Cloud launches ‘Agentic Marketing 2025’ Summit and more Top B2B News for Oct 21

  1. Major leadership shake‑up at commercetools as CEO Andrew Burton departs
    Summary: Europe‑based headless commerce provider commercetools announced that Andrew Burton is leaving and Doug McNary is stepping in as CEO — marking the third leadership change in under 16 months.  The move is seen as a strategic reset amid questions about execution and growth in their B2B e‑commerce strategy.


  2. Alibaba Cloud launches second data centre in Dubai as part of global B2B push
    Summary: Alibaba Cloud (China) has opened a second data centre in Dubai as part of its “380 billion yuan” three‑year investment plan to expand AI and cloud infrastructure globally.  The move underscores how B2B cloud infrastructure from Chinese tech players is stepping into high‑growth regions, bridging enterprise demand for AI and global data‑services.

  3. 8 reasons an ERP alone won’t cut it in modern B2B fulfilment
    Summary: A timely analysis argues that traditional ERP systems are insufficient for today’s complex B2B fulfilment networks — companies must layer order‑management, real‑time routing, profitability analytics and flexibility.  As fulfilment speed, omni‑channel demands and cost pressures increase, enterprises are being forced to upgrade their tech stack beyond ERP alone.

  4. Marketing’s next big shift: Netcore Cloud launches ‘Agentic Marketing 2025’ summit
    Summary: Indian mar‑tech firm Netcore Cloud is hosting “Agentic Marketing 2025” in partnership with Google Cloud to explore the shift from rule‑based automation to agentic, self‑operating marketing systems.  This signals B2B marketing in Asia is moving rapidly toward AI‑driven execution and decision‑making rather than just supporting tools.
  5. Wildcard – Global Trade & China

  6. How trade frictions are rewriting China’s growth model
    Summary: Amid escalating global trade tension, China is re‑orienting its export model away from the U.S. and toward Europe, Latin America and Southeast Asia — but faces stiff local competition and margin pressure.  For B2B companies, the recalibration is significant: supply‑chains, sourcing strategies, and export‑markets are shifting, and businesses need to anticipate where industrial demand flows next.

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