B2B eCommerce Challenges in 2025: What Commerce Leaders Are Facing
A new report lays out how B2B firms are grappling with complex order flows, pricing models, and integration with legacy systems.
Those who succeed will be those who make the buying experience as seamless as B2C, while retaining industrial rigor.
Three B2B marketers on the pros and cons of ‘business-to-human’ framing
At the Festival of Marketing, B2B leaders debated whether “business-to-human” is a helpful reframe—or a naive oversimplification of complex buying organizations.
The discussion highlights ongoing tension between humanizing messaging vs. respecting structural decision processes in B2B.
B2B Meetings of the Enterprise Europe Network | HyFcell / Quantum Effects 2025
In Stuttgart, Germany, the HyFcell event is combining hydrogen & fuel cell trade shows with matchmaking sessions backed by the Enterprise Europe Network.
It’s a reminder that sectoral innovation (like hydrogen and quantum) depends on cross-border collaboration enabled by these B2B matchmaking infrastructures.
Tech titans forge trillion-dollar AI alliances as chipmakers race to power the next AI wave
AMD has struck a high-value deal with OpenAI, joining a cascade of strategic partnerships between chipmakers, cloud providers, and AI labs.
These alliances reflect the capital intensity of AI infrastructure and the race to control the stacks underpinning future enterprise systems.
Samsung expands B2B digital signage deal with Toyota
Samsung Electronics has sealed a major B2B win, supplying ~23,000 “smart signage” displays and related management software to Toyota dealerships globally.
As consumer device demand softens, the pivot toward enterprise use cases (e.g. retail, auto networks) is accelerating—and this deal gives Samsung scale and credibility in that shift.
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EU to roll out new AI strategy for digital sovereignty
Brussels is preparing an “Apply AI” plan aimed at reducing Europe’s dependence on U.S. and Chinese AI platforms, promoting domestic tools especially in public services, defense, and manufacturing.
The new push balances ambition with caution: Europe wants to compete in AI without triggering protectionism or isolating itself from global innovation flows.
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Programmatic supply chain finance: the new industrial lever
To build resilience, industrial ecosystems are shifting from transactional instruments to portfolio-oriented, programmatic supply-chain finance models, embedding support across firms, tiers, and geography.
The logic: systemic stress requires proactive capital flows and coordination rather than spot fixes, especially as volatility intensifies across material and energy markets.
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B2B payments innovation now lives inside ERP systems
Coupa unveiled new AI agents for procurement and payments, highlighting a larger trend: innovators are bolting new payments value into legacy systems instead of bypassing them.
Instead of displacing ERPs or core ops, the smart move is to embed into them—unlocking transformation while minimizing disruption and friction.
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AI + optimization up the ante in supply chain planning
A new framework, PROPEL, blends supervised learning and deep reinforcement learning to tackle massive supply-chain planning problems—reporting up to ~60% reduction in gap metrics.
Though not yet commercial, it points to how AI is beginning to crack the toughest B2B problems—where scale, constraints, and uncertainty converge.
