- 82% of Merchants Expand Digital Wallet Use in 2025
A new global survey shows that digital wallets are no longer just for consumer payments. 82% of merchants plan to expand their use in business-to-business transactions. The shift is driven by the need for real-time insights into spending, lower administrative costs, and stronger fraud protection. With embedded payments and mobile-first procurement workflows growing, digital wallets are poised to replace older corporate card systems in many organizations. For B2B companies, the takeaway is clear: digital-first procurement is moving from optional to standard practice. - ProfitPath Launches AI-Powered Lead Generation for B2B
Delaware-based ProfitPath announced a new AI-driven outreach service designed to identify and connect with Fortune 500 decision-makers at scale. Unlike traditional lead-gen platforms, ProfitPath claims its system can analyze intent signals, budget cycles, and competitor contracts to create hyper-personalized outreach campaigns. For B2B sales teams, this means higher-quality leads and reduced cost-per-acquisition. As enterprise buying cycles get longer and more complex, AI-led prospecting tools like ProfitPath are expected to play a central role in account-based marketing strategies. - Tokenized Assets Reshape Post-Trade Infrastructure
Institutional investors are rapidly adopting blockchain-based settlement platforms for tokenized assets, citing gains in transparency, efficiency, and risk reduction. Analysts project the B2B payments and post-trade market will grow at a 10.83% CAGR through 2033, driven by tokenization of securities, commodities, and real-world assets. The trend is particularly relevant for global custodians, clearinghouses, and trade finance firms, who are under pressure to reduce operational costs and settlement delays. For corporates, tokenized infrastructure could mean faster settlement times and improved liquidity access. - Pakistan-China Sign $4.2 Billion in B2B Pacts
At the Pakistan–China B2B Investment Conference in Beijing, the two nations signed 21 MOUs and joint ventures worth $4.2 billion across sectors including agriculture, healthcare, mining, and manufacturing. Pakistan’s Prime Minister Shehbaz Sharif pledged to remove bureaucratic and regulatory hurdles to foreign investment, promising a more investor-friendly business climate. For Chinese firms, the deals represent strategic entry into Pakistan’s domestic supply chain and infrastructure markets, while for Pakistan, it signals a renewed commitment to B2B foreign direct investment as a growth driver. - Alibaba.com Unveils AI Overhaul—63% of SMEs Embrace AI for Cross-Border Trade (alt source)
At its CoCreate 2025 Summit in Las Vegas, Alibaba.com revealed a major AI-powered overhaul of its B2B platform. New features include automated supplier matching, AI contract translation, and predictive logistics analytics. A supporting study found 63% of global SMEs are already using AI in some capacity for international trade — from lead sourcing to customs paperwork. For small and mid-sized businesses, this adoption signals a tipping point: AI is no longer experimental but an essential tool in cross-border trade. - Cart.com Appoints Gregg Zegras as CRO
Cart.com, a unified commerce platform serving both B2B and B2C clients, appointed Gregg Zegras as its new Chief Revenue Officer (CRO). Zegras, formerly of Pitney Bowes, is tasked with aligning Cart.com’s sales and logistics services under one growth strategy. The appointment highlights Cart.com’s ambition to scale aggressively in the U.S. and global e-commerce infrastructure market, where competition with Shopify, Amazon Business, and regional logistics players is intensifying. For enterprise customers, Cart.com’s evolving model could mean more bundled solutions across storefront, fulfillment, and analytics. - INSPIRE 2024 Announced — Global B2B Summit for Luxury Hospitality
- The International Luxury Hotel Association (ILHA) announced its 16th annual INSPIRE B2B conferences, set for Prague (Nov 12–13, 2024) and Las Vegas (Dec 10–11, 2024). The events will bring together hospitality executives, vendors, and investors to discuss luxury guest experiences, AI-driven hotel operations, and cross-border expansion strategies. For B2B suppliers in the hospitality industry, these conferences are critical networking hubs where deals on design, technology, and management services are often brokered.
