The holiday season is in full sleigh bell swing, and businesses are seeking to boost revenues in the final weeks leading into Christmas. What was once a marathon now has become a sprint. B2B companies understand it makes sense to engage with their audience on Facebook, Twitter and elsewhere and sending them best wishes for […]
The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for […]
Individuals, businesses, non-profit organizations and schools are heading to the cloud. The innovation in the cloud-computing industry is emphatically transforming the workplace as a greater abundance of data is being stored. Data is being accessed from anywhere and everywhere and the way workers are performing their job duties is evolving. The cloud era is here […]
With the mass adoption of smartphone technology and the rise of mobile commerce, the digital marketing landscape has evolved remarkably in just a few short years. As marketers seek out new avenues to advertise and look to create a long-term strategy, they will likely discover that the best way to do so will be to […]
The number of complaints made by Canadian consumers against cellphone, Internet and telecommunication companies in general has fallen in the 2013-2014 period, according to a report by the Commissioner for Complaints for Telecommunications services. This is the first decline since the establishment of the organization, and industry experts attribute this greater satisfaction rate to the […]
