Breakups are nasty. Splitting up can spur resentment. The so-called conscious uncoupling process can be hellacious for all of the parties involved. At the same time, a divorce may be the only thing that can salvage the lives of others, and a business. If you think that we’re talking about the end of a marriage […]
With the rise of the Internet and mobile devices, many industries have been disrupted. Everything from taxicabs to law, there hasn’t been an industry that tech hasn’t transformed. This, of course, has also been a tremendous boon for the average consumer. Even the financial services industry has been interrupted through the advent of FinTech. This […]
The amount of paperwork is mind boggling. A common complaint that budding entrepreneurs have in North America and Europe is the endless bureaucratic red tape when it comes to starting a business. It’s talked about at business schools, it’s debated on in political discussions and it’s a common segment on any of the business networks. […]
A note to all information technology employees at B2B firms: employers are no longer concerned about shadow IT apps as they view them as beneficial for innovation and cutting costs. According to a new survey from Canvas, a B2B SaaS platform provider for mobile app data collection and sharing, employers are a lot more comfortable […]
In today’s digital world, most of a B2B buyer’s journey is completed before even uttering a single word to a salesperson. To say B2B buyers have a lot more research, educational and buying tools at their disposal would be an understatement. The Internet and technological developments have allowed B2B purchasers to research, educate and buy […]
A new Forrester Consulting report says businesses taking advantage of predictive marketing tools can often see their main objectives be accomplished: increase revenue growth. Predictive marketing and analytics platforms are essential to revenue growth for companies, the report states. It’s believed that B2B firms using these types of tools often outperform their rivals in various […]
Digital display ad spending is expected to overtake search ad spending this year in the United States for the very first time, says a new report from eMarketer entitled “US Digital Display Advertising Trends: Eight Developments to Watch for in 2016.” The report suggests that the combination of video, native ads, traditional banners and other […]
The DAQRI Smart Helmet (DSH) may have generated the most buzz at this year’s Consumer Electronics Show (CES). And why not? This smart product could be the device of the future for any professional working in industrial fields. Although the helmet may look like something out of an early-1980s sci-fi movie, the conventional hard hat […]
A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]
London remains the dominant city in the U.K.’s vast technology sector, but other cities surrounding the London area and beyond are experiencing considerable growth, says a new report from KPMG, a global professional services company. According to the company’s latest Tech Monitor/UK, British tech companies remain vibrant and optimistic as one new tech enterprise is […]
A majority of B2B marketers are now responsible for driving revenues, but marketing-generated leads account for most sales rejections, says a new study by 6sense, a predictive intelligence firm for B2B marketing and sales. The reported, entitled “2015 Survey of B2B Marketers“, looked at 321 B2B marketing professionals in the U.S. with director-level or higher […]
For the very first time, video ad campaigns running on at least two devices in Canada have exceeded the 50 percent benchmark, reports a new report from Videology, a video advertising solutions firm. According to a quarterly report on online video in Canada, 53 percent of video campaigns employed at least two devices. This includes 41 percent […]
A new report from Pixalate, an ad-fraud prevention firm, discovered a new botnet called Xindi that is targeting large corporations by taking over user machines in order to create ad fraud. This ad fraud “zombie army” will cost digital advertisers more than $3 billion by the end of the year. The Xindi botnet was first detected […]
A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]
Digital advertising revenues in the United States hit an astounding $27.5 billion in the first half of this year, according to a new report from a global non-profit organization that oversees the entire digital advertising industry. According to the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report, released on Wednesday, Internet ad revenues are up 19 […]
In the United States, the B2B e-commerce industry will reach an estimated $1.1 trillion in sales by 2020, up from $780 billion in 2015, says a new report authored by Forrester Research. B2B E-Commerce Big in North America The report entitled “U.S. B2B E-Commerce Forecast: 2015 to 2020” notes that e-commerce will account for 12 […]
Google announced in a blog post the unveiling of an online advertising product called Customer Match, that allows marketers to target ads to specific customers using their email addresses whenever they use Google search, YouTube or Gmail. According to Sridhar Ramaswamy, Google’s Senior Vice President of Ads and Commerce, the new ad tool will help marketers […]
Pixalate, a global intelligence platform and fraud protection provider, announced the release of a monthly in-app Mobile Seller Trust Index, or MSTI. The purpose of this index is to look at fraud activity among ad exchanges. The world of mobile advertising is vulnerable to ad fraud and has its own series of problems. Not only […]
IBM announced recently that it is launching a new cloud security tool that aims to secure “bring your own” cloud apps that employees regularly use on their own accord. Called Cloud Security Enforcer, the technology looks to safeguard the growing use of the BYO cloud apps at the workplace. The tech titan says the Cloud Security […]
Dell announced Monday at VMworld that it would be enhancing its end-to-end solutions for VMware from the datacenter to systems and device management. VMware virtualization allows users to run various virtual machines on one physical machine. This is done with each virtual machine sharing the power of the single physical machine in numerous environments. It’s beneficial […]
