The Primer on FinTech: How it’s simplifying financial services

With the rise of the Internet and mobile devices, many industries have been disrupted. Everything from taxicabs to law, there hasn’t been an industry that tech hasn’t transformed. This, of course, has also been a tremendous boon for the average consumer. Even the financial services industry has been interrupted through the advent of FinTech. This […]

Report: Predictive marketing platforms boost revenue

A new Forrester Consulting report says businesses taking advantage of predictive marketing tools can often see their main objectives be accomplished: increase revenue growth. Predictive marketing and analytics platforms are essential to revenue growth for companies, the report states. It’s believed that B2B firms using these types of tools often outperform their rivals in various […]

U.S. digital display ad spending expected to overtake search in 2016

Digital display ad spending is expected to overtake search ad spending this year in the United States for the very first time, says a new report from eMarketer entitled “US Digital Display Advertising Trends: Eight Developments to Watch for in 2016.” The report suggests that the combination of video, native ads, traditional banners and other […]

Marketers, you’re spending too much time on emails, data collection

A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]

Why London isn’t the only hotspot in the UK tech sector

London remains the dominant city in the U.K.’s vast technology sector, but other cities surrounding the London area and beyond are experiencing considerable growth, says a new report from KPMG, a global professional services company. According to the company’s latest Tech Monitor/UK, British tech companies remain vibrant and optimistic as one new tech enterprise is […]

Report: 70% of B2B marketers responsible for generating revenues

A majority of B2B marketers are now responsible for driving revenues, but marketing-generated leads account for most sales rejections, says a new study by 6sense, a predictive intelligence firm for B2B marketing and sales. The reported, entitled “2015 Survey of B2B Marketers“, looked at 321 B2B marketing professionals in the U.S. with director-level or higher […]

Infographic: Many mobile users hesitant activating location services on apps

A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]

U.S. digital ad revenues reach whopping $27.5 billion in first half of 2015

Digital advertising revenues in the United States hit an astounding $27.5 billion in the first half of this year, according to a new report from a global non-profit organization that oversees the entire digital advertising industry. According to the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report, released on Wednesday, Internet ad revenues are up 19 […]

Google launches new ad-targeting product Customer Match

Google announced in a blog post the unveiling of an online advertising product called Customer Match, that allows marketers to target ads to specific customers using their email addresses whenever they use Google search, YouTube or Gmail. According to Sridhar Ramaswamy, Google’s Senior Vice President of Ads and Commerce, the new ad tool will help marketers […]

Dell releases improvements for VMWare end-to-end solutions

Dell announced Monday at VMworld that it would be enhancing its end-to-end solutions for VMware from the datacenter to systems and device management. VMware virtualization allows users to run various virtual machines on one physical machine. This is done with each virtual machine sharing the power of the single physical machine in numerous environments. It’s beneficial […]