It is up to Jim Norton, AOL’s global head of media sales, to train more than 600 new employees on AOL’s ad-tech stack. This includes one area that most of them have minuscule experience in: programmatic. This is just part of AOL’s recent majority takeover of Microsoft’s digital advertising business. In June, the two companies […]
Forget the marketers from Mad Men. Today’s generation of chief marketing officers (CMOs) face far bigger roles and much greater expectations, according to a new report from Deloitte entitled “CMO 2.0 takes charge – How chief marketing officers will succeed in the omnichannel era.” CMO 2.0: Challenge is Complex, Opportunity is Simple Businesses today are far […]
There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]
Let’s say, as a marketer, you have a retail brand client, who wants to take advantage of diverse and exciting marketing tools. You decide to incorporate click-to-call in your marketing scheme. A customer searches on Google or Facebook and finds this retailer. Instead of physically dialing the company, the customer clicks on the number or an advertisement and […]
Apple, Google and IBM topped the list of this year’s most innovative B2B tech brands, according to the second annual Brand Keys survey of consumer perception of innovative tech brands. The brand loyalty and engagement research survey discovered that B2B buyers are connecting with both innovative tech brands as well as an array of conventional consumer […]
WhatsApp is prevalent in South Africa. WeChat is widely popular in China. Snapchat’s biggest market is Ireland. A new report has determined the top three messaging apps – WhatsApp, WeChat and Snapchat – in various markets around the world. GlobalWebIndex released its findings of the three messaging apps last week regarding the percentage of usage […]
For 160 years, Reuters has been the standard bearer in journalism and news publishing. Known for its objective and high-quality writing, a lot of readers and websites turn to Reuters for the latest news from the world of business, economics, politics and technology. What if you discovered that the news wire service ventured into the […]
Microsoft announced Tuesday that it will be opening two cloud data centres in Canada, in Toronto and Quebec City. The tech juggernaut stated that Azure, Dynamics CRM Online and Office 365 will be delivered from the two cities, which will enhance the company’s presence in the country’s cloud economy. According to Microsoft, the new centres […]
It’s extremely easy to squander your job interview. A new survey revealed the top deal-breakers any job applicant – and hiring staff – should be wary of during that all-important interview process. According to a new survey from The Creative Group, a staffing services firm, more than three-quarters (77 percent) of advertising and marketing executives said […]
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]
Since the financial crisis a few years ago, Canadian women have been leading the charge into entrepreneurship. A new report have highlighted that it’s a boon for the economy when women start businesses. State of Women in Startups Canada has been a global trendsetter when it comes to women in business. According to the 2015 State […]
Verizon, the largest wireless carrier in the U.S., announced Tuesday it will be acquiring AOL in a landmark $4.4 billion deal. The all-cash deal will see Verizon pay $50 per share for AOL, which is 17 percent more than what its stock closed on Monday at $42.59. The move will allow Verizon to become the […]
Do you have several mobile photos you want to showcase and share with your followers and the rest of the world? There’s an Instagram app for that. The photo-sharing social network announced Monday that it has launched Layout, a mobile app that allows users to merge up to nine images into one. Collaging pics standalone feature […]
That photo you posted on Instagram may be used in a company’s Facebook advertisement…with your permission of course. Since the dawning of social media, major brands have taken advantage of the various user-generated content, and have incorporated photos and videos into their marketing campaigns. Now, due to a new algorithm, brands can find and use the best social media […]
For workshifting employees and telecommute professionals, extending a mobile device’s battery can be a matter of life or death of a long file. The demand for juice has immensely expanded, particularly as data networks get faster, apps overcrowd the homescreen, and our lifestyles depend more on smartphones and tablets. We know your eyes are constantly wandering […]
Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]
Canadian and American businesses hiring interns have been struck with some bad news over the past couple of years. With claims and widespread reports of companies allegedly taking advantage of interns by performing tasks that violate labour and minimum wage laws, governments at all levels are looking at ways to combat this growing issue. It has become […]
We’re all going mobile. Overall usage of mobile apps has ballooned in the past year. But is B2B catching up? According to a year-end report from mobile analytics firm Flurry, app utilization in the U.S. soared 76 percent in 2014, which was led by shopping, productivity and utilities and messaging. With most consumers owning a smartphone […]
Is the future of digital advertising a five-second spot? Bell Media Mix announced Wednesday it would be offering its advertising partners a new product called 5on5, a unique service that provides five-second ad spots across five of its platforms, including CTV, specialty channels and radio. This move is ostensibly an industry first and could very […]
Canada’s federal telecommunications regulator initiated the final policy review late last month as it attempts to implement a balance to allow consumers to gain access to new Internet and wireless services at an affordable rate while also abiding by federal regulations. The purpose of holding the hearing was to determine if the major cable and […]
