Inside look at why mobile video advertising is growing fast

There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]

Why marketers shouldn’t ignore click-to-call

Let’s say, as a marketer, you have a retail brand client, who wants to take advantage of diverse and exciting marketing tools. You decide to incorporate click-to-call in your marketing scheme. A customer searches on Google or Facebook and finds this retailer. Instead of physically dialing the company, the customer clicks on the number or an advertisement and […]

Deal-breakers that could ruin your next job interview

It’s extremely easy to squander your job interview. A new survey revealed the top deal-breakers any job applicant – and hiring staff – should be wary of during that all-important interview process. According to a new survey from The Creative Group, a staffing services firm, more than three-quarters (77 percent) of advertising and marketing executives said […]

Canadian advertisers harnessing power of mobile video

Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]

Why brands might be using social media photos for their next ad

That photo you posted on Instagram may be used in a company’s Facebook advertisement…with your permission of course. Since the dawning of social media, major brands have taken advantage of the various user-generated content, and have incorporated photos and videos into their marketing campaigns. Now, due to a new algorithm, brands can find and use the best social media […]

10 ways to boost your mobile battery

For workshifting employees and telecommute professionals, extending a mobile device’s battery can be a matter of life or death of a long file. The demand for juice has immensely expanded, particularly as data networks get faster, apps overcrowd the homescreen, and our lifestyles depend more on smartphones and tablets. We know your eyes are constantly wandering […]

How to use social media (other than LinkedIn) to find your next great hire

Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But  hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]

Canadian telecom regulator begins review of fixed-line services

Canada’s federal telecommunications regulator initiated the final policy review late last month as it attempts to implement a balance to allow consumers to gain access to new Internet and wireless services at an affordable rate while also abiding by federal regulations. The purpose of holding the hearing was to determine if the major cable and […]