Infographic: The top content marketing trends of 2015

Experts agree: content marketing is not a fad. It’s an important strategic asset that boosts profitable traffic. In listing the 30 most cutting-edge digital marketing tools, based on its 2015 Digital Marketing Trends poll, Smart Insights put content marketing at number one. B2B News Network recently reported on why you need a content strategy for […]

How can you get more clients out of your existing customer base?

What every startup or entrepreneur needs is not only a great idea, a smart business model and a strong staff backbone, but also a growing customer base. One important way to attract more accounts is through your existing customers. Aaron Goodin, CEO and Founder of Tack, a media technology startup, notes that, “What most startups often overlook is the value […]

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. You might not think that’s the case, what with the incredible amount of content available online, but according to recent survey results from by SkilledUp.com, a website focusing on online educational resources, there is a critical need for skilled […]

How to handle firing someone…and being fired

by Kay Mathews Firing someone and being let go are two very unpleasant experiences in life. The perspectives of those who have faced both circumstances shed insights on how executives can ensure that the tough termination conversation goes smoothly and how employees can recover after losing their job. In an interview with B2B News Network, David Waring, co-founder of B2B […]

Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

Expedia buys Travelocity for $280 million

It was only a matter of time before Expedia bought its fellow online travel booking giant Travelocity. In 2013, Travelocity used Expedia’s tech for its American and Canadian websites, as well as its competitor’s supply and customer service program, the NY Times writes. Today, Expedia announced the acquisition of Texas-based Travelocity, owned by Sabre. “The strategic marketing agreement […]

Report: Marketers will spend more on social media advertising in 2015

Marketing campaigns are getting a lot more social this year as the industry plans to ramp up social media ad spending, a new Salesforce survey of 5,000 marketers found earlier this month. According to the organization’s 47-page “State of Marketing” report, 70 percent of marketers plan to increase their social media advertising dollars, including on content marketing […]

Microsoft acquires machine-learning startup Equivio

Microsoft announced it agreed to acquire Equivio, an Israeli-based startup that harnesses machine learning to sort large amounts of data into relevant groups. “We are making this acquisition to help our customers tackle the legal and compliance challenges inherent in managing large quantities of email and documents,” said Rajesh Jha in a blog post.  Equivio uses text analysis software […]

Courting a Valley VC: Inside Vidyard’s big raise

Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]

The B2BNN guide for maximizing your mobile memory

In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]

9 reasons why being a journalist makes you a better entrepreneur

For all those journalists who wondered whether they could start and thrive in their own business, they might be surprised to learn that some of their existing skills are transferable. And for all those entrepreneurs who wonder what they might be able to learn from media professionals, this article will offer some helpful succinct advice. Three former journalists […]

Daily Mail runs ad in NY Times to promote programmatic

On Monday, the Daily Mail website ran a full-page ad in The New York Times to promote its “Programmatic Match” campaign. While its tactics are causing advertising pundits to take notice (as evidenced by a flurry of articles announcing the site’s aggressive offer), its attempt to boost programmatic sales is not surprising, considering the sizeable jump programmatic spending […]