Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

Expedia buys Travelocity for $280 million

It was only a matter of time before Expedia bought its fellow online travel booking giant Travelocity. In 2013, Travelocity used Expedia’s tech for its American and Canadian websites, as well as its competitor’s supply and customer service program, the NY Times writes. Today, Expedia announced the acquisition of Texas-based Travelocity, owned by Sabre. “The strategic marketing agreement […]

Report: Marketers will spend more on social media advertising in 2015

Marketing campaigns are getting a lot more social this year as the industry plans to ramp up social media ad spending, a new Salesforce survey of 5,000 marketers found earlier this month. According to the organization’s 47-page “State of Marketing” report, 70 percent of marketers plan to increase their social media advertising dollars, including on content marketing […]

Microsoft acquires machine-learning startup Equivio

Microsoft announced it agreed to acquire Equivio, an Israeli-based startup that harnesses machine learning to sort large amounts of data into relevant groups. “We are making this acquisition to help our customers tackle the legal and compliance challenges inherent in managing large quantities of email and documents,” said Rajesh Jha in a blog post.  Equivio uses text analysis software […]

Courting a Valley VC: Inside Vidyard’s big raise

Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]

The B2BNN guide for maximizing your mobile memory

In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]

9 reasons why being a journalist makes you a better entrepreneur

For all those journalists who wondered whether they could start and thrive in their own business, they might be surprised to learn that some of their existing skills are transferable. And for all those entrepreneurs who wonder what they might be able to learn from media professionals, this article will offer some helpful succinct advice. Three former journalists […]

Daily Mail runs ad in NY Times to promote programmatic

On Monday, the Daily Mail website ran a full-page ad in The New York Times to promote its “Programmatic Match” campaign. While its tactics are causing advertising pundits to take notice (as evidenced by a flurry of articles announcing the site’s aggressive offer), its attempt to boost programmatic sales is not surprising, considering the sizeable jump programmatic spending […]

Digital 2015: The benefits of mastering adaptive customer experiences (Sponsored)

This article is fifth in our SAP CMO Series. To view a summary of the SAP/CMO Council Adaptive Customer Experiences research report, click here. To download the full report (registration required) click here. Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is […]

Q&A with Craig Silverman on his rumour-debunking startup Emergent

Craig Silverman has dedicated his life’s work to researching and analyzing rumors in the media and on the Internet. A fellow at Columbia University’s Tow Center for Digital Media, Silverman has published a book, Regret the Error, and an eponymous blog, examining media errors and corrections, and trends regarding veracity and verification. Now he is […]

Survey: Marketing executives want to hire ‘creative and data-driven’ staff

As we enter 2015, businesses are developing new content and marketing strategies to continue to make gains in the competitive digital media industry, says a new survey of nearly 200 marketing executives. Also, marketers are committed to hiring staff well-versed in Big Data. Conductor Searchlight, a search engine optimization and web presence management firm, released […]

The 4 social media TED Talks you need to see right now

As social media continued to evolve in 2014, businesses big and small scrambled to keep pace. In these four TEDx talks, global business influencers discuss ways in which companies, employees and individuals can maximize the potential of social media. We’ve embedded the video in this article to let you watch every talk easily from just one page. […]

Infographic: The best leadership styles to motivate staff

An infographic making the rounds online looks at the various leadership approaches and how each outlook motivates employees. More than 4,000 executives were analyzed to identify six defining characteristics of leadership styles, based on results from emotional intelligence tests. As the consultants at Business Management Degree point out, these are the top performing leadership styles: Authoritative […]

Breaking down the top HR software trends

The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies have embraced a “Moneyball” approach to managing their human resources, turning increasingly to analytics. As HR software continues to evolve as companies find better ways to […]