leadership transition

The Power of Marketing During a Leadership Transition

If you have been recently named as your organization’s new CEO or Managing Partner, it’s very likely that you have a great many priorities on your plate. To name just a few, you’re mastering day-to-day operations, boosting staff morale, assessing your service mix, and responding to marketplace changes. You might even be tasked with turning […]

why businesses succeed

Why Businesses Succeed and Grow in Some Cases — and Why Others Fail

For the great majority of professional services firms, growth is on-again, off-again. It’s often unclear what exactly drives the periods of growth, and it’s even less clear how to trigger similar growth in the future. But there is a smaller group of firms that don’t follow this rule. Unlike their peers, they seem to keep […]

brand positioning

How to Differentiate Your Business: 4 Brand Positioning Options

At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]

marketing planning process

Why Your Firm Needs a Better B2B Marketing Planning Process

Many companies operate with a fly-by-night marketing plan that’s cobbled together with last-minute opportunities and best-guess decision-making. This is not only counter-productive and unnecessarily wasteful, it’s downright dangerous. Marketing plans done right help organizations identify key objectives and opportunities, minimize risk, and leverage core competencies. They provide a basis for establishing tasks and organizing work efforts […]