Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]
Hands up if you have had a terrible experience as a candidate for a job. I thought so. I recently heard from a friend that she had endured seven rounds of interviews for a role and then learned, on LinkedIn of all places, that someone else had landed the job. Sure, employers used to get […]
Employer branding is having a moment, but it’s certainly nothing new, and here’s a newsflash: you already have an employer brand whether you know it or not. If you aren’t actively managing it, chances are it’s not a great employer brand, but it’s a place to start. So what is an employer brand? Basically it’s […]
My client is the place that helps you figure out your high end vacuum cleaner by phone or live chat They also sell lines of credit, enrol employees in benefits plans, talk you through furniture assembly and reset passwords for obscure software. As call centres go, this one is pretty good. They offer above average […]
I recently had occasion to have not one, but two MRIs in the space of about five days (nothing serious; just proof you can hurt yourself golfing). In case you haven’t had the pleasure, those are the ones where they stick you in a tube for anywhere from 15 to 45 minutes and tell you […]
Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as 40% of your workers might be activists. Employers, who can no longer control their workers’ […]
Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The workers, who […]
Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]
For too long those of us in marketing been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. I’ve recently explored, for example how some support for internal communications and candidate experience can benefit everyone. Then there’s the deplorable state of […]
OK, marketers, what are the saddest pages on your website? The ones nobody likes. The ones that almost never get updated. The boring, not sexy, get-it-over-with pages your developers and agencies hate working on? Probably the Terms and Conditions page. That’s not fun. Ditto the Legal page, the Privacy Policy, the copyright notifications and the […]
A lot of my work, lately, has focused on helping to rescue sucky internal employee communications programs. The general reasons for the almost perpetual suckiness of internal communications is the abject neglect of most of the programs. This can take the form of budgetary neglect: just because you hired someone to manage it, doesn’t mean […]
Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, it’s the candidate experience. If you have looked for a job any time […]
Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here […]
Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
Margaret knew it was going to be a bad day when she arrived at work to find half her team out for a smoke in the parking lot at 9:15 (including a number of non-smokers) and the other half queued up outside her office looking worried. It seems a new timekeeping system was launched that […]
For a lot of organizations, workforce sentiment insights begin and end with the employee survey. Sure, you’ve got whatever comes up in exit interviews, plus the commentary on sites such as Glassdoor, but there’s a bit of anxiety that attends the loss of the annual survey. Fret not. I have personally gone cold turkey on the annual […]
Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]
I came across this well-meaning article a few weeks ago. It’s about how to set up and run a corporate culture committee in your organization. Well that sounds swell, doesn’t it? Get some of your bouncy, enthusiastic, engaged Tigger employees, order some muffins and let ‘er rip. Why, in no time, you’ll be hosting fun BBQs, debating corporate […]
Hands up if you think your company is doing a great job of internal communications. I don’t mean the daily nasty-gram about the security training; I mean the whole enchilada about mission, vision, values, goals, changes, culture and, yes, compliance training. Here’s why most organizations suck at internal communications: it’s nobody’s job. Not really. In many […]
