A B2B SEO strategy is different from B2C SEO strategy as the former is catered towards getting the attraction of a business, which is more difficult to obtain. The ultimate goal of every SEO strategy is to get leads and close them into successful conversions. However, B2B marketing doesn’t focus on an immediate sale because […]
Author: Guy Sheetrit
Guy Sheetrit is an accomplished Senior Executive with 14 years of success across the technology, marketing, and software development industries. With extensive experience providing customized SEO marketing solutions for Fortune 500 companies. He is currently Founder and CEO of Over the Top SEO, a leading SEO agency that focuses on generating inbound business leads in the gig economy and digital world.
Customer Experience is the New Battleground for B2B Businesses
Customer experience has remained one of the most crucial factors in retaining the existing clients. The customer pool for B2B businesses is smaller when compared to B2C businesses. For B2B businesses, it is extremely important to hold on to the current customers as losing even a single customer due to poor customer service can be […]