A Harvard Business Review report found that one out of every two managers fails at accountability. In fact, accountability is one of the most universally neglected leadership behaviors today – across all functional disciplines of companies. Why is this happening? There is no one answer, but many leaders do not want to come off as […]
Author: Jay Mitchell
The economy isn’t what you think: How to sell to today’s underperforming businesses
Many of us like to think the economy has recovered and is flourishing after the recession. While various aspects have improved, a study we have conducted at Mereo for the past four years appears to say something many others are not—businesses are not thriving. Mereo’s annual revenue performance index of Fortune 500, Global 500 and […]
Instead of trying to keep up with martech solutions, CMOs should . . .
There are more than 5,000 martech solutions available today, a nearly 40% increase in just a year (Chief Marketing Technologist Blog). Tomorrow, there will be more. The next day, more. For many chief marketing officers and CEOs alike, this constantly growing landscape can leave many feeling like they are behind, like they are missing out […]
How to identify the right product differentiator to boost marketing and sales success
One of the biggest challenges for today’s seller is helping their buyer understand their product or service’s differentiator — in other words, what makes it better than others that walk, talk, look and act like it. None of us wishes for our solutions to be thought of as an imitator or second-best. We want our business […]