Many people see Instagram as a platform used only by teens wanting to share selfies with friends. Businesses are hesitant to start marketing there because they fear they might not find their target audience on Instagram. This couldn’t be further from the truth because Instagram has over 800 million users, and more than half of […]
Author: Lucy Benton
Lucy Benton is a marketing specialist, business consultant who currently works at Awriter.org. She helps people to turn their dreams into profitable business, and now she writes for marketing and business resources. Lucy also has her own blog ProWritingPartner where you can check her latest publications.
Five Reasons Why B2B Companies Fail at Content and Social Media Marketing
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]