Canada is World’s 8th Most Valuable Nation Brand; COVID-19 Wipes Over US$13 Trillion Off Top Nation Brand Values SUMMARY: Canada ranks 8th in Brand Finance Nation Brands 2020 ranking, brand value US$1.9 trillion Top 100 nation brands lose US$13.1 trillion of brand value in 2020 as they negotiate devasting COVID-19 pandemic China continues to close gap […]
More than 200 million smartphone users are expected in the US by the end of 2016 , with the worldwide forecast exceeding two billion users. And two-thirds of Canadians own a smartphone. To reach your business customers, it’s time to seriously consider rolling out a mobile application for your service or product. While developers have […]
Thanks to today’s pervasive and fast wireless data connections, powerful smartphones, and high-end smartphone cameras, streaming video becoming a popular means of communication. The B2B space can empower their marketing campaigns by taking advantage of various live-streaming platforms, but it has to be approached with strategic forethought. The latest services usually begin in the consumer […]
Google Wallet has been around for years, but it had a rocky start as wireless carriers, retailers, and credit card vendors all limited its usefulness. Apple rolled out Apple Pay late last year and through 2015 we have seen Android Pay and Samsung Pay launch to some early success. We also just heard Apple Pay […]
Apple, Samsung, Motorola, Google and Microsoft recently released new devices, which means many B2B professionals may soon be looking to upgrade their devices. With new phones and major operating system updates, it’s time to think about what you can do to improve your smartphone experience. Smartphones have become the primary computing device for millions of […]
A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary. B2C geofencing is a common practice that is becoming more popular with the saturation of smartphones and smartwatches, high usage of […]
It’s been over three months since Apple released the Apple Watch and with new iPhones and watchOS 2 coming in September, it’s time to consider whether or not an Apple Watch is a good buy for your B2B business. Welcome to a comprehensive review of the Apple Watch, and how the wearable has improved since […]
