In my last column, I outlined a simple but effective way for you, a new CMO or marketing executive, to audit your marketing resources and get a sense of the strengths and depth of both the internal and the agency resources available to help you deliver on your CEO’s expectations. It is a best practice […]
Author: Rob Hyams
Rob Hyams is president of Ottawa-based B2B creative agency McMillan. He holds a B.Comm in marketing and has 20 years experience in brand- and go-to-market strategy development for global B2B enterprises, including Commvault, LexisNexis, Unify, and HUB International.
Inside the C-Suite: Advice for the new CMO
The CEO has laid out the short-term expectations. You’re pumped and ready to hit the ground running but do you know who you’re running with? No one can do the job alone and as the new CMO, you need to get to know your team and how to use them for maximum impact. To do […]