B2B News Network is proud to introduce a new weekly column featuring the top trending topics in B2B, from around the world. Hashtag Team will compile each week on Wednesdays a list of the top tweets, topics and trends that created buzz in the B2B world, from marketing and advertising to social media, innovation, conferences and […]
Mobile is quickly moving from being the “second screen” to the “first screen” for many consumers. Altimeter reports that in November 2014 mobile devices accounted for one in four of all online purchases. A 2014 study from Acquity Group, touching on the growing importance of mobile devices in purchase planning, showed that 44 percent of B2B […]
The lifespan of new social platforms is almost entirely impossible to predict, which is one of the reasons why businesses often hold back (and rightly so) from investing too much time and energy establishing a presence on them. But once in a while, a platform unlike the rest comes along and seems to strike a chord […]
Listen before you tweet: why social listening is key Who enjoys being bombarded with pushy promotions? (I’m sure nobody has a hand raised right now.) This isn’t the type of communication that people – or businesses – enjoy having, especially on social media. When you view social media platforms as shiny virtual microphones, ready and […]
What do Jersey Shore and Beliebers have in common with complex B2B sales cycles and communications? Absolutely nothing! But in nearly four years as the Social Marketing Manager for Much, MTV Canada, M3 and E! at Bell Media, while bridging the gap between boy-band fandoms and the bottom-line, I learned a few key lessons that […]
