Hashtag Team: Resurrecting the B2B salesperson, predictions for 2016

Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media. ‘Tis the season for 2016 predictions! This week’s roundup features articles about data and marketing automation trends for the year ahead, along with some customer retention strategies, an infographic about the […]

Hashtag Team: Why sales and marketing should shake hands, what matters to B2B buyers

Another Wednesday, another round-up of some of the most shared and buzzworthy B2B content on social media this week. As always, we’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we found some research about the conflicting […]

Hashtag Team: Become a subject matter expert, boost your email marketing

Happy Wednesday! As always, we’ve used Nexalogy to easily sift through piles of social data and discover the top-trending B2B articles on social media, and collected them here in our weekly roundup. This week, we found a collection of the most effective email marketing strategies, some insightful advice about becoming a trusted subject matter expert […]

Hashtag Team: Searching for those elusive qualified leads, the rise of challenger marketing

It’s been a week of major tech conferences and acquisition news, so take a moment to sit back and catch up on everything that’s been buzzing in the B2B social media world. B2B News Network has partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you […]

Hashtag Team: How to make emotional marketing work for your B2B

It’s time for another Hashtag Team column! As always, we’ve used Nexalogy to easily sift through piles of social data and discover the most buzzed about B2B articles on social media this week. This week, we found some content marketing tips from Marketo, advice on generating sales leads organically and effectively, an upcoming webinar about lead […]

social media

4 social media mistakes every B2B marketer must avoid

Although many B2B companies are embracing social media as a communications and marketing tool, many are still falling victim to a number of oversights and missed opportunities. Here are four common missteps to avoid when executing your B2B social media strategy. 1) Not speaking like a human being Although maintaining professionalism is crucial for B2B businesses, […]

Hashtag Team: Converting data into content, inside B2B marketing case studies

B2BNN is back with another recap of what kept the B2B social world buzzing this week. As always, we partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve. This week, we uncovered a trove of marketing case studies, along with some […]

Hashtag Team: Big Data’s effect on the supply chain, and what B2B can learn from B2C

We’re back with another recap of what kept the B2B social world buzzing this week. B2B News Network partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve. This week, we found posts about how a lack of social listening can […]

Hashtag Team: Internet of Things influencing B2B, how the B2B sales process is changing

What’s trending this week in the B2B Twittersphere? To find out, B2B News Network partnered with Nexalogy, a Montréal-based social data analysis platform whose NexaMaster analytics tool allows us to sift and sort through every tweet out there to bring you news you can use. This regular column sorts through the top trends in marketing, advertising, […]

Hashtag Team: Marketo takes over SF, rethinking the sales funnel

What’s trending this week in the B2B Twittersphere? To find out, B2B News Network partnered with Nexalogy, a Montréal-based social data analysis platform whose NexaMaster analytics tool allows us to sift and sort through every tweet out there to bring you news you can use. Hashtag Team weekly curates the top trends in marketing, advertising, analytics, social media […]

Hashtag Team: B2B marketing challenges, podcasts on career pivots, the key to innovation

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scours Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week we feature articles on marketing channels and challenges, a look at what’s helping–and hurting–innovation in the B2B space, and a […]

Hashtag Team: B2B marketing, creativity vs. insight, content marketing tips

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to find out the hot trends B2B insiders are discussing in marketing, advertising, Big Data, social media and more. This week, we feature buzzworthy reports on content marketing, social media trends, marketing budgets and the difference between creativity […]