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Author: Scott Wilson

Scott Wilson is a writer and small business owner from central Pennsylvania who covers internet marketing of all types. In his free time you can find him taste-testing baked goods and spending time with his family. Find him on Twitter @ScottTheWilson.
buyer personas

Using Personas in B2B Marketing

B2B Marketing News, Latest B2B News, Top News September 12, 2016September 16, 2016 Scott Wilson

The phrase “Business to Business Marketing” can sound corporate, stiff, and unwelcoming. It may even bring up images of overly-long meetings where good ideas get weighed down by the amount of decision makers and are suffocated by red tape and slow approval processes. Marketing to a “business” can sound like you’re marketing to the physical […]

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