Driving more engagement is the ultimate goal of just about any social media marketer, right? So why do so many of us struggle when it comes to our shares and comments? While best practices vary from business to business when it comes to encouraging shares, the fact remains that there are common threads between the […]
Author: Susan Melony
Tech Safety Rules to Follow While You’re on the Road
There’s nothing like hitting the road, rolling down the window, and feeling the breeze whip through your hair. That is, until your tire goes flat. That’s why it’s so important to learn about the dangers of driving. Take the time to educate yourself on drowsy driving, what to do if your RV breaks down, and […]
Five Reasons Why Content Marketing is Still King
There isn’t any question that content marketing is the most effective way to reach new customers. You attract traffic and can set yourself apart as a leader in your industry. In addition, you have the opportunity to give your readers useful tips on how to solve their problems. Continue reading to learn five advantages of […]
Legal Issues Businesses Need to Consider with Social Media
If you own a business, you probably do everything you can to protect it, and also to protect your personal assets. You probably have plenty of business insurance and a legal structure such as a corporation, but there may be one place where you’re vulnerable, and that’s with social media. Social media offers outstanding opportunities […]
5 Tips to Incorporating Social Media Into Your Marketing Strategy
If you’re currently struggling with ways on how to market your business in general, you should know that marketing through social media could be the answer you’ve been looking for all this time. Social media gives you the opportunity to both reach out to people you haven’t been able to previously, and to engage with […]
Preparing Your SEO Plans for 2017 and Beyond
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]