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ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Author: Tanvi Chawla

Tanvi Chawla is a Digital Marketing Executive with BIGFluencer Marketing. She has a strong passion for digital and has experience working on both client and agency side.
cost-reducing optimization

Trimming the Fat: Cost-Reducing Optimization

Latest B2B News September 10, 2017August 23, 2017 Tanvi Chawla

Running a business of any size has many challenges. It’s good advice to get into effective practices early; though even if you’ve made a few mistakes, it’s still possible to correct them. It may just be a little bit more challenging. At any rate, from the get-go a business needs to consider every component of […]

influencer marketing

Why Influencer Marketing Is Better Than Digital Ads

Latest B2B News, Marketing, Top News August 25, 2017August 14, 2017 Tanvi Chawla

Nike’s influencer deal with Ronaldo generated $500M in revenue. Ronaldo posted 1,703 times overall on social media in 2016. Those posts created 2.25 billion social interactions (shares, likes, retweets, comments and views on videos). These are huge numbers and this is what influencer marketing can do for your brand. The recent studies all indicate that […]

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Inside The Mind Of . . . Elan Divon

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Influencers

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Meet the top 21 B2B influencers to watch in 2018

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