Nike’s influencer deal with Ronaldo generated $500M in revenue.
Ronaldo posted 1,703 times overall on social media in 2016. Those posts created 2.25 billion social interactions (shares, likes, retweets, comments and views on videos).
These are huge numbers and this is what influencer marketing can do for your brand. The recent studies all indicate that digital ads are a thing of the past and influencer marketing is growing at a tremendous speed providing a ROI greater than digital ads.
As per Adweek, 75 percent of B2B buyers use social media to make purchase decisions so it makes sense to find the perfect influencer for your brand.
Businesses are able to reach thousands of potential businesses simply by connecting with a relevant influencer.
Pull Marketing is Always Better Than Push Marketing
Push marketing happens when you persuade businesses to buy your products or services even when they are not interested in buying.
Pull marketing happens when businesses are interested in purchasing and they come across your brand at every micro moment of their purchase.
Digital ads are a form of push marketing while influencer marketing is a form of pull marketing. It is always better to reach businesses when they are interested in completing a purchase.
Due to the widespread use of ad blockers, it has become harder to generate a decent number of conversions using digital ads as fewer businesses see them, and ones who see don’t trust them.
On the other hand, influencer marketing is a way to target businesses that already trust the influencer promoting a particular brand. The influencer value and popularity migrates to the brand and target businesses automatically become loyal followers of the brand.
Influencer Marketing Utilizes Different Channels
Influencer marketing leverages the potential of the influencer in various manners as provided below:
- Facebook, Twitter, Instagram, LinkedIn and Pinterest sharing.
- Live video streaming on Facebook.
- Interactive video marketing on YouTube.
- Content publications in media.
- Direct interactivity with the crowd.
A successful social marketing campaign must follow the 4 golden rules of remaining consistent with posts, adding value to the target businesses, interacting and participating with the community and measuring the overall reach.
Influencer Marketing Can Widen Market Penetration
Furthermore, entering to a new niche may take time with digital advertising approach. Making yourself popular in a new field may be nearly impossible without establishing a network of industry peers who will cross-promote your services.
Influencer marketing may enhance the publicity and network growth in months, and set businesses apart from their competitors.
Digital ads mostly depend on paid advertising on media outlets. On the other hand, influencers promote brands that they want to connect with.
Influencer marketing focuses on the right audience. Thus, smaller brands can rely on the power of middle or micro influencers who may not be popular worldwide, but still have enough of a fan base, as well as followers that are willing to trust blindly on their advice or judgement.
Advantages Offered by Influencer Marketing
Some of the biggest advantages of influencer marketing is shared below:
- It helps to expand your brand’s reach.
- It improves the SEO of your website and increases the amount of traffic.
- You can save money as you are able to reach millions of potential businesses with just one influencer.
- Your focus is shifted from targeting lots of businesses to targeting just one influencer. This saves time.
- It boosts your overall content marketing efforts.
The key to effective influencer marketing is finding the right influencers with whom you can set up a mutually beneficial agreement to promote your brand.
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