virtual assistants

Cisco offers survey data to prove virtual assistants can handle enterprise admin chores

Cisco is using market research from a survey of knowledge workers across 10 countries to demonstrate potential interest in having virtual assistants take over some of the most mundane administrative tasks in the enterprise: running meetings and conference calls. The networking giant this week released the data as a followup to the launch of Cisco […]

must have technology

Are you overwhelmed with social media, AI, SEO, or other technology?

What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]

skuid

Skuid CMO makes the case for personalizing SaaS tools to maximize investment value

A company called Skuid has brought on a new CMO with deep Silicon Valley experience to help market the notion of personalizing line of business applications across disparate enterprise professionals. Skuid, which is based in Chattanooga, Tenn., announced the hiring of Tara Ryan, formerly the CMO of spend management software firm Coupa, earlier this week. […]

Salesforce-Google

Dreamforce 2017: A debrief on what the Salesforce-Google partnership really means

It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]

CIOs

CIOs put research about Canada’s digital transformation challenges in context

Accelerating digital transformation in Canada will require large enterprises to change the way they work with startups, manage talent and shift internal culture, according to CIOs from several well-known organizations across the country. Earlier this week, DX Agents announced the results of a research study conducted with the CIO Association of Canada which showed major […]

Classification

The most important content question (and how to answer it)

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

Obama

Obama’s former digital director reveals the rule that helped him create We The People

One of the first things incoming U.S. President Barack Obama did after walking into the White House was to sign the “Open Government” memorandum, promising a new era of transparency, participation and collaboration. According to Tom Cochran, this was the moment the bleak reality of working in the public sector began to manifest itself. “Not only […]

ZoomInfo

ZoomInfo promises to accelerate sales with data-as-a-service suite

ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly […]

Jeremy Durant

Inside The Mind Of . . . Jeremy Durant

Jeremy Durant is the business principal and co-founder of Bop Design, a B2B marketing agency headquartered in San Diego, with clients around the world. At Bop Design, Jeremy builds relationships with B2B companies in need of a branding, web design and content marketing strategy in order to generate and nurture ideal client leads. What does Bop […]

Thomson Reuters

Thomson Reuters is developing AI applications to answer some very specific questions

Thomson Reuters will be using the $100 million expansion of its Toronto Technology Centre to simplify and transform knowledge work in areas like legal research, contract review and e-discovery, according to its vice-president of research and development. In a keynote speech to a group of chief digital officers this week, Khalid Al-Kofahi said artificial intelligence (AI) […]

Contently

Contently CMO wants to help marketers bring accountability to storytelling

Contently is evolving from a service that connects freelancers and brands to a platform that will make marketers more accountable for the work they do, according to the firm’s CMO. A New York-based startup founded in 2011 just as content marketing was becoming a bigger topic, Contently brought on Kelly Wenzel as its CMO earlier […]

micro influencer

Reach More B2B Prospects with Micro-Influencers

Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]

TMX Group

TMX Group global marketing campaign puts the future in closeup

Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]

Watson

IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI

Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]