Edusity Launches Learning Management System for Enterprises

Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support.  “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]

Sponsored: CMO Summit is coming to Sydney 3/29-31!

The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]

Accenture study: CX investments paying off as consumers shift

Accenture released survey results today showing the growing investment in customer experience is paying off.  1,550 executives (nearly a quarter of them CEOs) in 21 countries across 22 industries were surveyed. The findings: companies who focus on delivering exceptional experiences for their customers, employees and society outperform their industry peers by six times in year-on-year […]

Top B2B News for Dec 9, 2020: Cisco and Adobe Acquisitions

B2B Mergers and Acquisitions, Product Launches and Appointments Report for December 9, 2020   Electric logistics: The road to launch of all-purpose electric B2B delivery vehicle just got smoother. On Monday, the SEC approved the Hennessy Capital Acquisition Corp. acquisition of Canoo, an electronic vehicle company that doesn’t see its vehicles but sells memberships so […]

Latest B2B News: Actifio, Shoprunner, Gardaworld consolidation

B2B News: Mergers and Acquisitions Report for December 4, 2020 Google has acquired Actifio. Actifio is a developer of data backup and disaster recovery (DR). Virtual copies of data in their original format can be managed scenarios like development and testing. The purchase is a demonstration of Google Cloud’s plan to assist enterprises in protecting […]

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

  Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions.   How is this integration different from other DAM platforms?    Email campaign […]

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

Chris Schermer was recently elected the 2021 chair of MAGNET and runs Minnesota’s SCHERMER. This is the third in our post pandemic tech questionnaire series; read April Dunford’s and Kal Irani’s. Name: Chris Schermer Website: www.schermer.co (not .com) What you did before the pandemic: Founder + President, SCHERMER, a Minnesota-based, globally-focused B2B Marketing agency. What you […]

Canadian Marketing Awards Go Virtual to 1300 attendees; Subaru, SickKids, HSBC, Sobeys win top awards

Subaru Canada named top winner at 2020 CMA Awards Show Organization announces creation of National Marketing Week annually in November. Subaru Canada, in partnership with Zulu Alpha Kilo, and Sick Kids Foundation, in partnership with No Fixed Address, were among the top winners at the Canadian Marketing Association (CMA) virtual Awards Show and Gala this […]

Bynder Announces Salesforce Cloud Integration

Note: we’ll have an interview with Brad Kofoed, Bynder VP, about this integration, in the next ten days.  Bynder announced today its Connector for Salesforce Marketing Cloud, currently live on the Salesforce AppExchange. The integration is intended to empower customers to bring their marketing campaigns to market faster, with ready-to-use content marketing assets directly available […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]

BOOK EXCERPT: The Problem with Operational Marketing Leadership

Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]