horrors of modern marketing

Avoiding the Horrors of Modern Day Marketing

Marketers, are you always “on”? Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen.   Attack of the Mutating Workload We’re constantly […]

applicant tracking system

How to Use Social Media For Applicant Tracking Systems

Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]

high-converting business strategy

5 Simple Steps to Creating a High-Converting Business Strategy

Any newly established company bases its business strategy on projected expenses and income, the last being in turn dependent on the size of the target audience its products addresses. Finally, the attracted potential customers have to undergo the process of conversion in order to become actual, paying customers. Successful businesses are therefore those which not […]

authentic marketing

The Art of Authentic Marketing and Being Organically Influential

The idea of a marketing conference might seem self-explanatory, but what exactly is an “authentic marketing” conference? Josh Ochs, the coordinator of the recent event of that very name, has an explanation. “The goal of the conference is campaign best practices, to help brands and influencers to work together to create campaigns that are meaningful,” […]

embrace artificial intelligence

Marketers Should Embrace, Not Fear, Artificial Intelligence

The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]

train your customers

How to Train Your Customers: Six Steps to Better Relationships and Outcomes

I’ve written a couple times before about how buyers should select and manage their vendors, consultants and agencies. But it goes the other way as well. Consultants, vendors and agencies who don’t set clear expectations and “train” their clients and customers up front are more liable to experience friction and frustration down the road. Whether […]

augmented reality

B2B Trending Conversations: AR, Marketing Trends, Social Selling

Welcome back to another edition of B2B Trending Conversations, our end-of-the-week roundup of what’s trending in the B2B social space. We scour Twitter, LinkedIn, Facebook and other platforms to bring you the best of what B2B professionals like you are talking about. This week, we’ll look at how augmented reality is transforming the B2B space, […]