hackathon

We may have reached peak hackathon — here’s how enterprise innovation gatherings must evolve

As a means to foster innovation by giving developers and other smart people a creative challenge, there has arguably been nothing as popular as a hackathon — in fact, research suggests they may almost have become too popular. In its most recent Developer Marketing survey report, Santa Cruz, Calif.-based Evans Data showed a 13 per […]

Ambition Data Customer Centricity Conference 2018

Ambition Data puts Customer Centricity Conference attendees into simulation that tests what they learn about CLV

Ambition Data is raising the stakes for CMOs and other senior marketers attending its Customer Centricity Conference late next month by putting them into groups to compete in an online simulation to test what they will have learned about customer lifetime value. Running May 17-18 in San Francisco, Ambition Data recently announced a speaker lineup […]

McAfee device to cloud ads

McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’

McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]

B2B UX design

5 UX changes B2B marketers can make to boost path-to-purchase conversions

Most marketers know the chief difference between the purchase process of B2C and B2B models: consumer transactions are typically simpler, streamlined and influenced by emotion, whereas business conversion is gradual, complex, and usually marred in red tape and protocol. UX design agencies are familiar with this disparity too—crafting an ideal user experience for a B2C company’s […]

Adobe Sensei

Adobe shows how Sensei AI technology is helping marketers search for stock images without words

Adobe is working on enhancements to its Sensei artificial intelligence tool that will make it easier for marketers to search for images through its stock service without having to use words to describe what they need. In a presentation to designers at the Flash In The Can Toronto event on Monday, Adobe stock group product […]

Fision

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

Fision may soon build upon its track record of putting marketing and sales teams on the same page by obtaining a provisional patent for using blockchain to exchange critical business information. Based in Minneapolis, Fision Corp. offers a cloud-based sales enablement tool that manages digital assets like marketing materials as they are distributed to sales […]

Next Pathway big data Fuse

Next Pathway says it can fast-track the process of preparing business data for analytics and AI applications

A firm called Next Pathway is offering marketers, sales leaders and other business a short cut to taking advantage of big data and artificial intelligence by alleviating the manual and onerous process of having developers create code to meet their requirements. Headquartered in Toronto and with a recent sales office opened in New York, Next […]

Voice search

Voice search and SEO – What B2B owners need to know

Artificial Intelligence (AI), virtual reality (VR), Blockchain, and more are here to help B2B owners grow their businesses. But, if you are not technologically-savvy, these new advances may make you nervous. Well, instead of running away, it’s important to learn how these new technologies work and ways to use them to grow your business.  To […]

LinkedIn Video For Sponsored Content

LinkedIn launches Video For Sponsored Content and lets brands add video to company pages

LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]

artificial intelligence buzzword

Artificial Intelligence Isn’t Just a Buzzword

There’s a common misconception that I keep hearing when it comes to artificial intelligence (AI) implementation in marketing and sales. It often comes across that companies are expected to implement AI in-house. But that’s not the case at all. Your typical B2B marketing and sales organization can’t buy AI, but they can access AI-powered services. […]

Microsoft FutureNow

Microsoft FutureNow gathers AI experts to map the best routes to enterprise adoption

Enterprises that want to accelerate their adoption of artificial intelligence should prioritize the most feasible projects with the greatest impact and take a “combinatory approach that includes analytics and the Internet of Things, experts told Microsoft’s FutureNow event. A day-long conference hosted in Toronto, FutureNow keynotes included Mark Skilton, a professor at Warwick Business School […]

InsideView

InsideView research reveals critical attitudes among Millennial sales and marketing professionals

Millennial-aged sales and marketing professionals have an even lower opinion of each other’s roles in the enterprise than the current generation, according to research conducted by CRM and marketing intelligence software maker InsideView. In its report, “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams.” San […]

Conversocial

Conversocial CEO predicts customer service shift from phones to private messaging applications

We tend to think of social media services as public forums where everything we say or do is visible, but the CEO of Conversocial predicts a rise in the use of private messaging functions will soon change the way businesses solve some of the most sensitive customer service challenges they face today. Conversocial, which has […]