6 Key Monitoring Metrics to Pay Attention to When Measuring App Performance

Advancements in technology have opened new avenues through which businesses are able to interact with their customers and initiate transactions. Gone are the days when businesses spent long periods of time and significant amounts of money developing applications. Today, all businesses need to do is to come up with the functionalities that they need then […]

Digital Marketing Trends

6 Digital Marketing Trends to Optimise in the Post Pandemic Era

Entrepreneurs and marketing strategists are still in the process of picking up the pieces brought about by the disruption of the COVD-19 pandemic. Indeed, it has changed the landscape of business and how we conduct trading. Yet, with resilience comes the challenge of flexibility among new business platforms, regulatory guidelines, and technological developments. Digital marketing […]

app marketing kpis

The Future of App Marketing Will Remain ‘KPIs’ – here’s how to meet them

What will apps look like in 2025? Some might argue it’s impossible to look that far ahead. –Maybe. But barring some bolt from the blue, two things are certain to dominate the next couple of years: augmented reality (AR) and virtual reality (VR). AR isn’t exactly a new technology, and there have been grumblings and […]