Unbounce Smart Traffic

Unbounce product director says Smart Traffic will assess five factors to boost conversions

Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]

ActiveCampaign Predictive Content

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other form of engagement. Based in Chicago, ActiveCampaign had already launched a tool called Predictive Sending this […]

WeWork TV commercial

WeWork steps up marketing amid turmoil with ‘happier’ TV spot

Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers and prospects to focus less on the challenges facing its business and more of what it’s […]

Forrester B2B marketing certification

Forrester exec gives the 101 on its B2B marketing certification program

Last week Forrester said it was building upon its acquisition of SiriusDecisions by  launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes fundamentals and campaign planning, the program is based on SiriusDecisions research and will include personalization via a course advisor, […]

Seismic acquires Percolate

Seismic CEO offers context around its Percolate acquisition

Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales enablement tools to manage various assets associated with closing a deal. Financial terms of the […]

InsideSales.com Xant rebrand

InsideSales rebrands as Xant to demonstrate focus on transformative AI

InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for offering cloud-based tools that assist with sales, marketing and account management. The […]

6 Often-overlooked or forgotten ways to promote B2B content

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

LeadMD sales and marketing alignment

LeadMD develops Sales and Marketing Alignment Index based on first-party research

Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and offer ideas for improvement. The report, which was released on Monday, is based on […]

CommuniGator survey finds B2B firms aren’t sinking their teeth into marketing automation

One in eight B2B firms are not using marketing automation and 28 per cent are not using many of the technology’s key features, a stat that hasn’t changed in three years according to research published by CommuniGator. The U.K.-based firm — which offers its own line of marketing automation software to assist with lead generation […]

Esri TV commercial

Esri uses the busiest intersection you’ve ever seen to map the order within chaos

Maps have always helped people to get from A to B, but a new TV commercial from Esri helps explain the connection between location intelligence and moving a business in the right direction. What starts as a young boy’s reverie of watching leaves blow across the ground becomes quickly shifts to a scene in an […]

D&B Lattice app LinkedIn

Dun & Bradstreet says Lattice app will lower social ad costs per lead and boost click-throughs

Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]

CMI B2B Content Marketing 2020

CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth

Less than half of B2B organizations are using their small, often one-person content marketing resource to grow an audience of subscribers and only 52 per cent are using it to drive attendance at the in-person events that tend to drive revenue, according to the most recent research from the Content Marketing Institute. The Cleveland-based organization […]

Box BowWorks 2019 IBM Rometty

BoxWorks 2019 provides a digital transformation progress check from execs and enterprises

When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, “We have just about one of every solution and several of many.” As the mobile and collaboration infrastructure leader at Nationwide […]

AI could replace B2B marketing jobs within three years, based on Episerver research

The work of B2B marketing team members will be replaced, at least in part, by artificial intelligence tools within the next three years as enterprises focus on things like personalized experiences for their customers, according to a research study from Episerver. In the Nashua, N.H.-based firm’s B2B Digital Experiences Report 2019: How Companies Are Meeting Rising […]