B2B marketing news, b to b marketing news
By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]
By Michael Skladony, GM of Consumer Services at Semcasting The majority of B2B buyers (59%) report that there are more than three stakeholders involved in their purchase process, and a quarter involve seven or more individuals. In a world where we’ve seen massive technological innovation, the decline of legacy behavioral targeting approaches and the rise […]
by Antonella Pisani, Eyeful Media Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning for B2B writing is paid search CPCs. The reason for […]
By James Mollard, JPC Every business has a view on their competition. Some of it is formal and in depth. Some of it is simply the tacit knowledge of the people in the front line. All of it is valuable when thoughtfully applied. What businesses don’t have are sets of battlecards for dealing with inertia, […]
By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]
By Colby Cavanaugh Over the past few years, account-based marketing (ABM) has been a pivotal strategy for B2B marketers, and for good reason. ABM flipped the funnel upside down and forever changed B2B marketing by focusing B2B marketers on the accounts that are mostly likely to buy. Consider that B2B marketers primarily used to just take a volume-based, spray-and-pray approach where it was […]
Consumers won’t prefer to read content that is only for the purpose of marketing a product. In addition, many consumers are tired of having to view the same ads each day. Nevertheless, most marketers and business owners are becoming aware of this, so they need to increase their creativity levels. Content marketing produces results and […]
Organizations typically understand the problems their products solve. It’s always clear to them. But rarely can they differentiate what problems their customers see as nice to solve vs. should solve vs. must solve for their business. In the B2B world, customers typically spend money on must-haves. To know a customer’s must-solve problem, you need to […]
By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, in order to generate value for businesses and their customers, applications must be increasingly robust to ensure a satisfying user experience and minimize bad interfaces that generate mistrust or question the way their data is handled. In this age of immediacy, users are eliminating deficient applications from […]
Image: Pixabay With three quarters of the global workforce considering remote working to be the “new normal” (a phrase we’ve heard countless times in recent years), it’s clear there’s little desire for workers to return to their workplaces full-time in the near future. Once thought of as a rare perk (or, more recently, a temporary […]
In a world that is ever changing, with constant trends dipping into a congested marketplace, there have become very few constants for big money tech investors. One of the industries that has bucked that trend however is the video editing market, which is predicted to surpass the $30 billion dollar mark in terms of investment […]
by Debjani Deb, CEO of ZineOne For years, ‘know your customer’ has been an essential element for marketers everywhere. But as new eCommerce and social media channels have emerged, marketers have plowed time and investment into gathering as much consumer data as possible – through web history, third-party cookies, and more. All with the aim of […]
By Dr. Tim Wagner, Co-founder and CEO, Vendia Most companies today are understandably focused on what happens within their four walls. But if you depend on partners in order to run your business (think shipping, manufacturing, finance processes, etc.), then it’s also vital to think about that portion of your critical business data that’s created outside of your company. Because so […]
It’s time to supercharge your ABM to attract, win and grow more business, says JPC’s James Mollard. Business challenges are coming thick and fast. Just as we seem to be finally conquering the pandemic and looking forward to accelerating into the recovery, other challenges come flying our way – from an increasingly crowded and noisy marketplace where […]
B2B brands use Instagram in 33% of cases. Most of them use the platform to increase interest in their brands and products. When it comes to engagement, Instagram is far more successful than other social media networks. In fact, Instagram has one of the highest rates of B2B contact. This rate is far higher than […]
By Ella Dillon Customer success platforms revolutionized companies’ abilities to understand their customers. These systems make it possible to identify problems, opportunities, and challenges, giving Customer Success teams an unprecedented view of all the interactions taking place across all the touchpoints. There’s only one problem. The number of conversations a Customer Success Manager (CSM) needs to have to […]
By Colby Cavanaugh, SVP of Marketing, Integrate It’s that time of year again. The leaves are changing color, the weather is cooling down, and pumpkin spice inexplicably makes its way into everything from lattes to dog treats. And for many B2B marketers, these signs of fall also mean budget season. It’s a time when […]
by Neil Stevenson-Moore, Chief Product Officer at Web3 digital studio, House of Kibaa The metaverse is having a moment. In the first half of 2022, the word metaverse appeared over 1,100 times in the US Securities and Exchange Commission’s regulatory filings. A record high, when compared to the 260 mentions in 2021, and less than a […]
By Steven Karan, Vice President of Insights & Data, Capgemini Canada Data is the key to unlocking business insights, and organizations looking to remain competitive in the market must master the art of data strategy. Despite this need, most modern enterprises struggle with where to start – and how to make data transformation a financially […]
Office security is a critical issue for businesses of all sizes. Whether you’re a startup just getting off the ground or a well-established company, it’s essential to take steps to protect your business and your employees. Here are a few office security tips to keep in mind. Install A Security System A security system is […]
