Steelcase

Microsoft and Steelcase join forces to demonstrate the most creative workspaces imaginable

Start in the “Maker Commons,” where you can hang out on slim sofa-type benches and manipulate white board sketches on a large screen. Then, when it’s time to hunker down and work on your own, head for “the Brody” — a self-contained pod that looks similar to what you might get in first class on […]

nDash

nDash opens up content marketing ideation by letting creators pitch entire industries

A content creation company called nDash is seeking to set itself apart from competitors by encouraging its stable of freelance writers to pitch to an entire industry rather than individual B2B brands on its platform. Based in Boston, nDash works much like Contently, Skyword and other startups in the content marketing space by helping brands […]

Differentiator

How to identify the right product differentiator to boost marketing and sales success

One of the biggest challenges for today’s seller is helping their buyer understand their product or service’s differentiator — in other words, what makes it  better than others that walk, talk, look and act like it. None of us wishes for our solutions to be thought of as an imitator or second-best. We want our business […]

Spotify

5 Spotify playlists to help sales and marketing teams create the perfect soundtrack for 2018

The day after New Year’s is typically when the music stops and the back-to-work monotony begins.  Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in.  If you […]

Stories

Best of B2BNN 2017: Why these 10 stories resonated with senior business leaders

Assessing the performance of stories on B2B News Network is probably a little different than most other online publications.  First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]

emotion in ai

Technology can’t replace the emotional aspects needed in creative content and leadership

You’ve seen the news, and you know that technology is taking people’s jobs at factories, fast food restaurants, and more. Is your B2B career next? According to McKinsey Global Institute’s latest report, “Jobs lost, jobs gained: Workforce transitions in a time of automation”: “Automation and AI will lift productivity and economic growth, but millions of […]

James Greig

Inside The Mind Of . . . James Greig

James Greig is CTO and Co-Founder of iVvy, a leading enterprise software as a service (SaaS) technology company, providing cloud-based solutions for event management, venue management and supplier management. iVvy’s technology enables organizers to search, compare, book and pay for their event in real-time, providing live availability and pricing of function space, and group accommodation. […]

sales and marketing

Sales and marketing data providers: How to choose the best from the rest

Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose.  In addition, implementing a sales contact data solution purely in the spirit of “cost effectiveness” can be a fatal mistake. On the flip side, good sales contact data can […]

customer service

4 Tech trends that could improve customer service in 2018

Understanding the customer service industry and its unique relationship with technology can be a challenge. This difficulty primarily stems from the fact that both employees and customers interact directly with customer service technology every single day. It’s not simple server management technologies handled by a small, sophisticated networking team. Making sure all customer service solutions make sense […]

Destination Canada

Destination Canada pioneers industry-wide UGC network to address content marketing needs

Destination Canada has launched a network to collect, manage and share user-generated photos and videos with other travel and tourism marketing organizations, offering an example of how non-competitive firms in the same industry can work together to solve content marketing challenges. Based on technology from Toronto-based CrowdRiff, the user generated content (UGC) network pulls in […]

SDRs

Sales development research: SDRs using 4.9 tools but struggle to reach enterprise buyers

Companies are spending nearly $4,000 on each of their sales development reps (SDRs) every year to give them CRM, social prospecting and other tools — even though they still spend nearly 40 per cent of their time working the phones, according to a study released Wednesday. The State Of Sales Development was launched in tandem […]

G2 Crowd

G2 Crowd CMO’s content strategy aims to stay one step ahead of business software buyers

The new chief marketing officer for business software and review comparison site G2 Crowd plans to elevate its content market strategy by targeting buyers who don’t even know they’re going to want applications and services. Chicago-based G2 Crowd brought on Ryan Bonnici, most recently the senior director of global marketing at Hubspot, as its CMO […]