Demand Metric GetResponse

Demand Metric and GetResponse data says automating mid-funnel tactics boosts marketing results by 3X

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live webinar to discus the results of the research, dubbed the 2019 Funnel Friction Benchmark Study, […]

Bizzabo b2b tech events survey

Bizzabo survey shows only 12% of B2B tech marketers cite trade shows as key to driving business outcomes

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech Trends Report, which was published earlier this month, Bizzabo said the majority of leadership (VPs and C-Suite) […]

Charles Long Centerline Digital

Centerline Digital CEO refutes the ‘B2B and B2C marketing is blurring’ hypothesis

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder of Centerline Digital, Charles Long said he’s familiar with an increasingly […]

Rooster Punk B2B marketer humanizing B2B

Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk, that’s an issue worth confronting, because the reality of the job could be […]

Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata Tech Park this week, SOLV said the campaign would provide aspiring job seekers with a hashkey-based puzzle […]

Vidyard 2019 State of Video In Business

Vidyard benchmarks suggest 60 seconds or less is the sweet spot for driving B2B video views

Nearly 70 per cent of business professionals will watch a one-minute video all the way through, but stretch it to 20 minutes and only a quarter will do the same, according to data from Vidyard. Vidyard, based in Kitchener, Ont., recently released its 2019 State of Video In Business Report, which is based on qualitative research […]

Forrester B2B web sites

Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study

A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]

Barracuda Networks TV spot Your Journey Secured

Barracuda Networks TV spot reminds business leaders to secure data at every step of their journey

There is no specific mentions of its firewalls, SD-WAN or other data protection products, but a new TV commercial from Barracuda Networks has created a panorama of business environments that suggests IT security should  always be running in the background. “Your Journey, Secured,” takes viewers from an airplane to under the car in a mechanic’s […]

Oureach emojis B2B e-mail sales

Outreach data scientists put emojis in B2B e-mail subject lines to the test, and . . .

Adding little clocks or other emojis before and after B2B e-mail subject lines like “Quick call next week” have a negative impact on reply rates, according to tests conducted by sales enablement firm Outreach. Using seven different variations featuring emojis that were subject to an A/B split, Outreach found an overall 42 per cent decline […]

John Boyega Cisco

Cisco TV spot has John Boyega championing the cloud as a ‘force’ in business

There is no mention of the words “Star Wars” and he’s walking on water rather than the desert planet of Jakku, but John Boyega still manages to walk with the confidence of a stormtrooper in the latest TV commercial from Cisco. In a 30-second clip titled ‘Unleash the Power of the Cloud,” the actor best known […]

CDO Club

The man who founded CDO Club is ready to scale his community of digital leaders

David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]

Egon Zehnder CDOs

CDOs may see themselves as future CEOs, but Egon Zehnder research shows some big obstacles first

Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]

Accenture Marketing Disrupted

Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges

Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they face in harnessing digital technologies. All seven episodes of the Marketing Disrupted podcast are already available and feature a range of marketing leaders beginning with former Kodak CMO […]