How Cirque du Soleil uses expense automation to ensure the show always goes on

Real-time reporting with Concur Expense drives greater budgetary control and compliance Reinventing the circus Delivering extraordinary live entertainment experiences to 215 million spectators in 450 cities across 70 countries has earned Cirque du Soleil the moniker of the largest contemporary circus producer in the world. But it’s the staggering logistics behind the Montreal-based company’s touring […]

Embarking on a Greener Path: Three Steps for CIOs Beginning Their Sustainability Journey

By Jim Kalogiros, Vice President, Secure Power Canada Considering Canada’s commitment to achieving net-zero emissions by 2050—measuring, reporting, and managing a company’s sustainability performance is necessary to drive employee retention, enhance corporate reputation and contribute to business success. However, to track progress against the enterprise’s goals and determine where improvements can be made, Chief Sustainability Officers […]

How To Prevent Downtime In Your EHR System

In a competitive healthcare landscape, downtime in an organization’s Electronic Health Records (EHR) can lead to costly delays and mounting frustration for patients, staff, and administrators alike. As such, the numerous advantages of maintaining a seamless EHR system far outweigh the costs and inconveniences associated with recurrent downtimes.  These benefits include enhanced patient satisfaction, amplified […]

How B2B Marketers are Navigating Budgets and Priorities in 2023 

By Colby Cavanaugh, SVP of Marketing at Integrate 2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to Integrate and Demand Metric’s research report on the “2022 State of B2B Marketing […]

The B2B News update: Bridgepoint raises for First Nations legal claims, HydroOne appointment announcements, GIGAOM ranks Cradlepoint

The weekly @b2bnewsnetwork headline roundup for 4/14 is below. Got a submission? Send to mmiller@b2bnn.com BRIDGEPOINT CLOSES NEW FINANCING TO RESOLVE FIRST NATION SUITS  Canadian legal funding specialist BridgePoint Financial Services announced the closing of a $10 million financing with Calgary-based Maurice Law, Canada’s first and only Indigenous-owned national law firm. The transaction is part […]

Technologists now need two essentials – AI and automation 

Technologists need two essentials – AI and automation – to manage application security across expanded attack surfaces Joe Byrne, CTO Advisor, Cisco AppDynamics Within IT departments across the world, there is growing concern about the threat of cybersecurity attacks. Much of this concern is focused specifically around application security. In the latest research from Cisco AppDynamics, The shift […]

3 Ways to Future-Proof Your B2B Marketing Measurement

By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]

How to Target Influencers in the B2B Buyer Journey

Beyond Decision-Makers: Why and How to Target Influencers in the B2B Buyer Journey

By Michael Skladony, GM of Consumer Services at Semcasting  The majority of B2B buyers (59%) report that there are more than three stakeholders involved in their purchase process, and a quarter involve seven or more individuals. In a world where we’ve seen massive technological innovation, the decline of legacy behavioral targeting approaches and the rise […]

The future of work: how to support remote and hybrid teams

By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]

The evolving role of security teams in UX innovation

By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, in order to generate value for businesses and their customers, applications must be increasingly robust to ensure a satisfying user experience and minimize bad interfaces that generate mistrust or question the way their data is handled. In this age of immediacy, users are eliminating deficient applications from […]