data-driven marketing strategy

Three Electric Components of a Data-Driven Marketing Strategy

Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]

search engine optimization

The Top 3 Things You Really Need to Know About Search Engine Optimization

Stick to the important stuff and get results! You hear all of the buzz about search engine optimization (SEO), and know you need to use it for your B2B business. However, with all of the different SEO companies out there clamoring for your attention, constant changes from Google, and your daily work-responsibilities, the whole process […]

L-Spark

L-Spark looks for next-gen SaaS startups with more than ‘vanity metrics’

The next generation of software-as-a-service startups need to go beyond “vanity metrics” and demonstrate plans for sustainable growth if they want to gain the trust of B2B customers, according to the managing director of an accelerator whose application process closes Friday. L-Spark, which has launched 29 startups since 2015 and is about to select 10 […]

real-time intent

DemandBase Uses AI to Identify Early-Stage Intent to Purchase

DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]

marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]

acquiring enterprise customers

B2B startups share their secrets for acquiring enterprise customers

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]

marketing planning process

Why Your Firm Needs a Better B2B Marketing Planning Process

Many companies operate with a fly-by-night marketing plan that’s cobbled together with last-minute opportunities and best-guess decision-making. This is not only counter-productive and unnecessarily wasteful, it’s downright dangerous. Marketing plans done right help organizations identify key objectives and opportunities, minimize risk, and leverage core competencies. They provide a basis for establishing tasks and organizing work efforts […]

techweek toronto

The big question for B2B startups: Build a data science and AI team, or buy one?

Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]

node applies AI

Node applies AI to make warm introductions to sales and marketing prospects

A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]

CMO Council

CMO Council Exec Says Survey Shows ‘Arrogance’ of B2B Marketers Must End

More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]