Conversica Valentine's Day Sales and Marketing Report

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]

Episerver Aprimo

Aprimo and Episerver develop joint offering to help marketers create a stronger link between content and commerce

Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is coming out of Episerver’s customer event in Stockholm, Sweden, means Aprimo’s marketing […]

Expensify Super Bowl 2019

Expensify gets in early on the Super Bowl action with an interactive TV commercial

A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]

SurveyMonkey Srinivasan

SurveyMonkey CMO Leela Srinivasan wants to answer questions across the entire enterprise

The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]

Sprinklr Grad Conn

Sprinklr marketing leader Grad Conn is looking for (enterprise) love

Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]

Unbounce landing page speed

Unbounce study urges marketers to prioritize landing page speed and AMP

While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]

Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]

The Trade Desk Susan Vobejda

The Trade Desk CMO Susan Vobejda tells CES 2019 about the campaign that changed her company

She may have been the lone B2B brand leader sitting in a panel discussion at the 2019 Consumer Electronics Show in Las Vegas on Monday, but the Trade Desk CMO Susan Vobejda offered one of the best examples of how to create a marketing campaign whose human elements influenced not only customers but her fellow employees.  […]

B2B digital CMO

How CMOs can ensure B2B success in a digital world

The shift to digital business is happening. Fast. As companies embrace this shift, the focus of business strategy moves to extracting the maximum insight from customer data stores; insight into customer needs, and likely future behavior. This also means that businesses will need to gather more data, at increasingly granular levels to supplement what the […]

The top 10 things a B2B CMO needs to know to improve their PR firm’s results

If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]

Accenture New Applied Now

Accenture commercial shows just how topsy-turvy disruption can make you feel

If you’re at all susceptible to nausea, dizziness or vertigo, watching a new marketing clip from consulting giant Accenture may require considerable stamina. Then again, so does surviving disruption in many established industries. The 30-second spot, which has so far only aired online, follows a female business leader through a fairly ordinary walk through a […]

Verint Foresee VOC

Verint CMO offers vision for the ‘voice of the customer’ market following Foresee acquisition

The acquisition of Foresee will allow Verint to extend its capabilities in offering voice of the customer (VOC) technology from its traditional foothold in areas like contact centres to a wide range of digital channels, according to its CMO. Melville, NY-based Verint announced its decision to acquire Foresee, based in Ann Arbor, Mich, on Monday. […]

NewtonX B2B influencers

NewtonX offers AI-based service to source B2B influencers faster and better than expert networks

A pair of former management consultants have created a company and service, NewtonX, that aims to address a problem they experienced first-hand: finding qualified B2B influencers to participate in market research projects. Based in New York, NewtonX was launched quietly in 2016 but is beginning to market itself more aggressively following a $3 million round […]