B2B marketing news, b to b marketing news
By Dmitri Lisitski, CEO & Co-Founder, Influ2 Could it be possible that marketing hits its goals while sales fall short? Absolutely, especially if they’re judged by different metrics. And it’s a sign that something is terribly broken. The thing is, marketers and salespeople usually work separately, focusing on their own side of the marketing-qualified lead […]
SEO is only ever expensive if it doesn’t work properly. In other words, if you invest a lot of money in an SEO agency that doesn’t know what it’s doing, or if you go out of your way to find a “cheap” SEO company, then it will invariably end up costing you a lot of […]
Real-time reporting with Concur Expense drives greater budgetary control and compliance Reinventing the circus Delivering extraordinary live entertainment experiences to 215 million spectators in 450 cities across 70 countries has earned Cirque du Soleil the moniker of the largest contemporary circus producer in the world. But it’s the staggering logistics behind the Montreal-based company’s touring […]
By Jim Kalogiros, Vice President, Secure Power Canada Considering Canada’s commitment to achieving net-zero emissions by 2050—measuring, reporting, and managing a company’s sustainability performance is necessary to drive employee retention, enhance corporate reputation and contribute to business success. However, to track progress against the enterprise’s goals and determine where improvements can be made, Chief Sustainability Officers […]
In a competitive healthcare landscape, downtime in an organization’s Electronic Health Records (EHR) can lead to costly delays and mounting frustration for patients, staff, and administrators alike. As such, the numerous advantages of maintaining a seamless EHR system far outweigh the costs and inconveniences associated with recurrent downtimes. These benefits include enhanced patient satisfaction, amplified […]
By Colby Cavanaugh, SVP of Marketing at Integrate 2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to Integrate and Demand Metric’s research report on the “2022 State of B2B Marketing […]
If you are a business leader yourself, you might well be keen on trying to encourage your kids to get into that kind of work too. The truth is that you should be able to achieve this relatively easily as long as you approach it in the right way and you know how to do […]
The weekly @b2bnewsnetwork headline roundup for 4/14 is below. Got a submission? Send to mmiller@b2bnn.com BRIDGEPOINT CLOSES NEW FINANCING TO RESOLVE FIRST NATION SUITS Canadian legal funding specialist BridgePoint Financial Services announced the closing of a $10 million financing with Calgary-based Maurice Law, Canada’s first and only Indigenous-owned national law firm. The transaction is part […]
No doubt, clean energy is the future. Businesses who fail to embrace this reality and don’t begin incorporating clean energy into their operations will soon be left behind. Fortunately, there are numerous ways you can promote and incorporate clean energy into your business operations; in this blog post we’ll cover 19 of them! Photo by […]
Technologists need two essentials – AI and automation – to manage application security across expanded attack surfaces Joe Byrne, CTO Advisor, Cisco AppDynamics Within IT departments across the world, there is growing concern about the threat of cybersecurity attacks. Much of this concern is focused specifically around application security. In the latest research from Cisco AppDynamics, The shift […]
By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]
By Michael Skladony, GM of Consumer Services at Semcasting The majority of B2B buyers (59%) report that there are more than three stakeholders involved in their purchase process, and a quarter involve seven or more individuals. In a world where we’ve seen massive technological innovation, the decline of legacy behavioral targeting approaches and the rise […]
by Antonella Pisani, Eyeful Media Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning for B2B writing is paid search CPCs. The reason for […]
By James Mollard, JPC Every business has a view on their competition. Some of it is formal and in depth. Some of it is simply the tacit knowledge of the people in the front line. All of it is valuable when thoughtfully applied. What businesses don’t have are sets of battlecards for dealing with inertia, […]
By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]
By Colby Cavanaugh Over the past few years, account-based marketing (ABM) has been a pivotal strategy for B2B marketers, and for good reason. ABM flipped the funnel upside down and forever changed B2B marketing by focusing B2B marketers on the accounts that are mostly likely to buy. Consider that B2B marketers primarily used to just take a volume-based, spray-and-pray approach where it was […]
Consumers won’t prefer to read content that is only for the purpose of marketing a product. In addition, many consumers are tired of having to view the same ads each day. Nevertheless, most marketers and business owners are becoming aware of this, so they need to increase their creativity levels. Content marketing produces results and […]
Organizations typically understand the problems their products solve. It’s always clear to them. But rarely can they differentiate what problems their customers see as nice to solve vs. should solve vs. must solve for their business. In the B2B world, customers typically spend money on must-haves. To know a customer’s must-solve problem, you need to […]
By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, in order to generate value for businesses and their customers, applications must be increasingly robust to ensure a satisfying user experience and minimize bad interfaces that generate mistrust or question the way their data is handled. In this age of immediacy, users are eliminating deficient applications from […]
Image: Pixabay With three quarters of the global workforce considering remote working to be the “new normal” (a phrase we’ve heard countless times in recent years), it’s clear there’s little desire for workers to return to their workplaces full-time in the near future. Once thought of as a rare perk (or, more recently, a temporary […]
