It should have been a celebratory time for Evan Schneyer. His travel-oriented startup, Wanderfly, was being sold to Tripadvisor after about five weeks’ worth of discussion. Then, when it came time to sign on the dotted line, the contract challenges emerged that gave birth to his new venture, Outlaw. “It was like a glorified job […]
The Government of Canada has issued a press release today, to announce the suspension of the implementation of certain provisions in Canada’s anti-spam legislation (CASL) in response to broad-based concerns raised by businesses, charities and the not-for-profit sector. The provisions, known as Private Right of Action, would have allowed lawsuits to be filed against individuals and organizations for alleged […]
If you own a business, you probably do everything you can to protect it, and also to protect your personal assets. You probably have plenty of business insurance and a legal structure such as a corporation, but there may be one place where you’re vulnerable, and that’s with social media. Social media offers outstanding opportunities […]
As law firms of all sizes begin developing business plans and budgets for 2015, managing partners, COOs and CMOs would be wise to adopt seven key management and marketing concepts that are crucial for success. Most of these tools have been used for years in the planning process of businesses – even in other professional […]
For as long as there has been law marketing, practitioners and firms have been stopping worthwhile business development initiatives cold for a whole host of reasons. They raise questions about the cost of the project. They fret over how clients might react to what the lawyer thinks is a “too aggressive” effort. They worry about […]
The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]
Got a legal beef with a well-funded company but need to help to finance your litigation? A new startup is aiming to corner a market previously untapped: lawsuit crowdfunding. New York-based Lexshares “enables investments in legal claims,”its website writes. “By helping connect plaintiffs with capital, we level the playing field for those unable to afford […]
I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]
