Starting an ecommerce business seems like a great idea. People are spending a lot of their time at home, and, naturally, the internet is one of the most attractive locations. The internet provides entertainment, means to socialize with friends and family, and shopping. Many businesses have moved online because of the pandemic, and […]
Data acquired by Finbold.com indicates that the top 25 fintech companies raised $554.17 million over the past week. Razorpay and Wealthsimple leads in funding From the data, the payment platform Razorpay raised the highest amount at $100 million to account for 18.04% of the amount raised by the companies. Wealthsimple raised the second-highest amount at […]
This article is an introduction to the concept of a Minimum Viable Product, a popular startup framework in software app development. Developing an app (like running a business) is a race between your profits and expenses. No matter what your starting capital is like, you must generate revenue quickly to prove viability. Bringing value to […]
Two major tech and marketing shows are coming up this month, all virtual, and B2B News Network will be covering! Like “virtually everything” this year, Content Marketing World and Dell Technologies World have gone online only and they have some great sessions planned for the home office warrior. We’re excited to see how these two […]
(Image: Kristin Hillary) There are several comprehensive steps to plan and deploy a successful enterprise containerization strategy. Software containers are standard units that package a code along with all of its dependencies into a sealed ‘container.’ Once sealed inside, these containers can be transferred quickly and efficiently from one operating system to another. With […]
It will sound crazy to some but the government’s increasing interest in blockchain technology means that regulated blockchain is coming, whether you like it or not. For nearly a decade, blockchain has remained the fascination of a small niche of financial and technology enthusiasts who, for the most part, reject any involvement by the […]
(Image by Darwin Laganzon from Pixabay) Data privacy has been an ongoing issue for many companies and their consumers for years, especially since people have become more aware of the importance of data. Considering that a hacker attack occurs once every 39 seconds, it’s easy to see why people are so interested in data privacy. […]
Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age where electronic payment is becoming widely accepted, cryptocurrencies appear to be an attractive solution for international payments. Christine Lagarde, Managing Director of the […]
With many companies sending their employees to work from home as the COVID-19 pandemic rages, new security challenges have cropped up. Employers and employees alike have to be extra vigilant about security and privacy when working from home, and the COVID-19 crisis has spurred an unprecedented social engineering attack of historic proportions, according to Computer […]
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of enterprises unaccounted for. And with the whole world going digital, it is no longer an option but a must-have. Without digital adoption, chances […]
By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We don’t live in buildings made of steel, as Thomas Edison predicted we would. We don’t have access to flying cars, even […]
Depending on your age, your first knowledge of robots and artificial intelligence probably came from science fiction, TV shows, or movies. Whether it was from watching the seemingly sentient computer HAL in 2001: A Space Odyssey, the hunting mechanical hound from Fahrenheit 451, or even the droids in Star Wars, we’ve been conditioned to believe that robots, computers, […]
The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]
Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]
A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other form of engagement. Based in Chicago, ActiveCampaign had already launched a tool called Predictive Sending this […]
InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style visualizations. San Francisco-based InsideView said Data Integrity will unify customer profiles with standardized and clean data which can then be […]
Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last week released a report, The State Of The ABM Tech Stack, in partnership with Demand Metric. The […]
Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales enablement tools to manage various assets associated with closing a deal. Financial terms of the […]
