Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]
There are lots of consumer-oriented companies celebrating Pride Month in their marketing right now, but those driving along Highway 101 in the Bay Area of California recently have seen how a B2B technology company like Snowflake Computing can offer a unique take on a powerful message. “THE DATA IS IN: LOVE WINS,” proclaims the billboard, […]
The concept of ‘fanatical support’ may be one of the best known brand attributes at Rackspace, but its new chief marketing officer wants to make the managed service provider equally known for providing an overall more radical experience with cloud computing. Earlier this month Rackspace, which is headquartered in San Antonio, Tex., announced Mark Bunting […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]
Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]
When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]
SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]
The average sales and marketing exec may not have any idea how much of the applications they use or provide to customers were developed using code from Github — or even what Github is — but Microsoft’s $7.5 billion acquisition of the service on Monday may soon change that. Self-described as “the world’s leading software […]
As enterprises are quickly learning, blockchain is not only about currency. Ever since the Ethereum platform, created three years ago, developers have been testing it by building decentralized applications (Dapps) that are different from their centralized counterparts – centralized applications. ‘D’ for Decentralization If you are wondering why Dapps have become such an interesting prospect […]
Throughout the supply chain – from manufacturer to distributor to retailer to end consumer – the connections between each party are increasingly remote. At a time when ingredients, manufacturers and end consumers may each be in a different continent, maintaining control and visibility throughout the entire network — or e-commerce transparency is more important now […]
Marketing professionals are continuously looking for ways to better market products and services and stand out in a crowd of choices for consumers. Increasingly, that is leading them to the world of marketing technology, which insiders commonly refer to as “martech” for short. But as recent data shows, there’s quite a disconnect when it comes […]
Heather White, Complicit’s filmmaker, joined B2B News Network CEO, Jen Evans, to continue the discussion about what roles supply chain management and corporate governance have. Shot over 2½ years beneath the Chinese government’s radar, the documentary Complicit exposes the human costs of global outsourcing through the lives of a group of young factory workers poisoned […]
Blockchain will help clean up and validate the data used in artificial intelligence applications, make predictive capabilities more accessible and allow individual people to treat their data as a commodity, experts told the AiDecentralized conference. Orgnaized by the Association for Computing Machinery (ACM) and held in Toronto on Tuesday, AiDecentralized brought together researchers and practitioners […]
Adobe said its $1.68 billion acquisition of Magento will bring the ability to develop shopping experiences based on digital commerce, order management and predictive intelligence to its content creation and marketing analytics tools for both business- and consumer-oriented firms. Magento, an open source-based e-commerce application provider that was once sold to eBay, is best known […]
Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]
If Elmo of Sesame Street were to gain about 700 pounds and lose all power of speech, he might resemble the creature HPE is using to market its OneView product in its latest TV commercial. “Tame The IT Monster Withe HPE OneView” portrays a large enterprise besieged by a giant, furry red creature who turns […]
Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]
With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]
A large majority of B2B marketers are relying on manually personalizing calls and e-mail messages and other content to nurture leads, according to a survey conducted by Bop Design. Bop Design, which is based in San Diego, did not reveal the sample size of its study, The State of B2B Lead Generation In 2018, but […]
