The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]
Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]
A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other form of engagement. Based in Chicago, ActiveCampaign had already launched a tool called Predictive Sending this […]
InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style visualizations. San Francisco-based InsideView said Data Integrity will unify customer profiles with standardized and clean data which can then be […]
Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last week released a report, The State Of The ABM Tech Stack, in partnership with Demand Metric. The […]
Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales enablement tools to manage various assets associated with closing a deal. Financial terms of the […]
All major rebrands represent a leap of faith, but the team at Bpm’online literally jumped out of an airplane to mark its transformation under the name Creatio. The company on Wednesday morning hosted a live broadcast in which it played a video announcing its new moniker as well as the dramatic unveiling of the Creatio […]
One in eight B2B firms are not using marketing automation and 28 per cent are not using many of the technology’s key features, a stat that hasn’t changed in three years according to research published by CommuniGator. The U.K.-based firm — which offers its own line of marketing automation software to assist with lead generation […]
Maps have always helped people to get from A to B, but a new TV commercial from Esri helps explain the connection between location intelligence and moving a business in the right direction. What starts as a young boy’s reverie of watching leaves blow across the ground becomes quickly shifts to a scene in an […]
Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]
SAS Inc. is offering to help marketers and other lines of business frustrated by the results of analytics projects with a set of advisory services and a “health check” to optimize applications before they’re deployed. Although Cary, N.C.-based SAS already offers a product called SAS Model Manager to help brands streamline the way analytics tools […]
Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent study from Nintex suggests. In its report, The Gen Z Effect On […]
Accidentally running over a toddler, falling into a fountain, and getting kicked over by a drunk guy – Knightscope’s robots have experienced some tough days on the job. The incidents, all taking place in 2016, are some of the early growing pains of autonomous robots entering into more real-world environments. For decades, increasing autonomy has […]
Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote presentation that focused on ServiceNow’s recently-introduced mobile app and the “New York” release of its flagship suite, Chris Bedi said […]
Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio Orchestrate last week, describing it as a platform that will combine traditional lead-based demand generation […]
There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel discussion with his peers ahead of BoxWorks, the company’s […]
The work of B2B marketing team members will be replaced, at least in part, by artificial intelligence tools within the next three years as enterprises focus on things like personalized experiences for their customers, according to a research study from Episerver. In the Nashua, N.H.-based firm’s B2B Digital Experiences Report 2019: How Companies Are Meeting Rising […]
BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]
B2B vendors can see the size of a deal shrink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to demonstrate the value of automated processes and more streamlined ways to […]
