Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]

AI recruiting

My robot said you’ve got great leadership credentials: recruiting in the age of AI

Recruiting is hard. Recruiting great leaders is even harder. Managers are arguably one of, if not the most integral function within an enterprise, and therefore investing the time and resources into finding the right talent is essential. According to a Deloitte survey, 81 percent of respondents named talent acquisition the most important challenge last year. […]

Alison Biggan SAP

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]

Affinity Alliances CRM LinkedIn

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]

Microsoft chief data scientist Ozge Yeloglu

Microsoft’s chief data scientist on ethics, bias and other enterprise AI considerations

As Microsoft’s chief data scientist, Ozge Yeloglu’s job is not to develop specific products but simply help further customer success with tools like artificial intelligence. There are some occasions, however, when she just has to say no. Speaking at last week’s Elevate Tech Fest in Toronto, Yeloglu — who works for the software giant’s Canadian […]

SAP Data Hub TechEd 2018

SAP updates Data Hub to help firms upsell, improve ABM and more

SAP used the TechEd 2018 conference to introduce a new version of its Data Hub that will bring together different kinds of business applications and information no matter where it sits so organizations can improve the way they do things like upsell, cross-sell and conduct account-based marketing campaigns. Speaking to customers and partners in Las […]

Concured AI content marketing

Concured eyes opportunity to extend AI across both content marketing and sales

Concured has already brought artificial intelligence to augment the creative creative stories brands tell through content marketing. Its next chapter will focus on sales enablement. Based in London, Concured uses AI to address a lot of the unknown questions that make the creative process in content marketing so difficult. Its technology ingests data to help […]

ZoomInfo Datanyze

ZoomInfo’s new CEO discusses Datanyze acquisition and the value of technographic capabilities

ZoomInfo CEO Derek Schoettle is following up a whirlwind tour of talking with customers by acquiring firms with expertise in areas such as technographics, product development and security operations. The company on Wednesday will announce it has bought San Mateo, Calif.-based Datanyze, a company that gathers information on the technology that has already been purchased […]

Western Digital analytics

Western Digital brings analytics to R&D processes as it reinvents the hard disk drive

Most organizations use analytics software to better understand their customers or refine their sales strategy. Western Digital is using it build the next generation of hard drives that will be used in businesses all over the world. Based in San Jose, Calif., Western Digital has already managed to achieve a number of world firsts, including […]

Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]

Adobe Marketo acquistion

Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

Adobe on Thursday confirmed it would fold the planning, engagement and measurement capabilities of Marketo into its Experience Cloud following a $4.75 billion acquisition it said will offer the integrated toolset B2B marketers want. The company said Marketo CEO Steve Lucas will join Adobe’s Digital Experience business, which will become the home to Marketo’s technology […]

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]

CentreOn North America

Centreon expands into North America to help mitigate a major digital transformation risk

Digital transformation is creating a sea of ‘operational silos’ where companies are struggling to keep an eye on all the local and cloud-based IT systems that run their business, according to a European firm called Centreon that announced its expansion into North America on Wednesday. Based in Paris, Centreon offers an open source event monitoring […]

Not Impossible Labs SAS Analytics X

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]

Apple at Work CDW

CDW expands Apple at Work to Canada to help businesses meet employee’s IT expectations

CDW and Apple are expanding their efforts to ease the deployment Mac- and iOS-based technology products into the enterprise by bringing the Apple at Work program to Canada, following its introduction in the U.S. earlier this year. Apple at Work is part of a larger initiative by the iPhone maker to demonstrate the security, ease […]

vic pascucci Lightbank

A VC asks the uncomfortable blockchain questions that break through the hype

There are startups marketing themselves as blockchain innovators, and there are established enterprises trying to innovate with blockchain. Vic Pascucci has a stock response to most of them: “Just use an f***n VPN.” The managing director of venture capital firm Lightbank was positioned as the resident contrarian at the recent Voice of Blockchain conference in […]

Globant voice tech

Globant research lets business pros have their say about voice tech potential

The popularity of Siri and Alexa among consumers may be inspiring more businesses to consider launching a voice technology initiative, but 33 per cent admit they have yet to use it on the job themselves, according to research from Globant. According to the IT firm’s 2018 Voice-Activated Technology Business Guide, which was based on a […]

AR e-commerce Showpad

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]

NLP voice of the customer

How natural language processing can help marketers hear the voice of the customer

The Six Sigma methodology of improving processes includes, as a first step, capturing the voice of the customer (VOC) and using it as a guideline to provide the best experience and quality. The VOC is essential since it includes both stated and implied requirements. It varies continuously and requires frequent updating. With the rise of […]

RBC Reach

RBC Reach accelerator program offers commercialization opportunities to B2B startups in its first cohort

The Royal Bank of Canada will be starting with a focus on B2B startups with an accelerator program called RBC Reach that will offer $100,000 in funding to entrepreneurs from around the world. RBC Reach, which is accepting applications until the end of the month, is being launched in partnership with Highline BETA, a company […]