TMX Group

TMX Group global marketing campaign puts the future in closeup

Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]

Watson

IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI

Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]

ecommerce

How to Remain Competitive in eCommerce in 2018

2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]

X-Prize

X-Prize founder wants companies to set up ‘crazy ideas’ departments

Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]

MarTech MPB2B

Top 20 Things Heard at MarTech and MPB2B

At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week:   “In many use cases talking to […]

OpStream

App of the Month: OpStream

Since its foundation a decade ago, J9 Technologies has focused on providing IT Operations Management (ITOM) and Application Performance Management (APM) integration to achieve a “single pane of glass”. It has made sense. Companies wanted to be able to consolidate their data into one screen so that management tools can be effective and controlled. The […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]

artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

productivity tools

Top 7 Productivity Tools for Small Business Success

Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]

SEO and content marketing

CMWorld 2017 sees vendors weave content marketing features into search tools

Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its  SEO research platform that […]