Celestica International Inc. on Tuesday will release what executives described as its most significant brand overhaul since 2007, positioning the electronics manufacturing services firm as the enabler of innovation among companies from its native Canada to Silicon Valley. The rebranding includes a new logo that says goodbye to the flaming red comet that has served […]
Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]
Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its SEO research platform that […]
One of the challenges of growing a business is how to scale up without scaling out—meaning, without sacrificing efficiency. Luckily, technology has made that process easier and faster. But what many businesses are falling behind on in this process is how they handle their data. They are not sure what to do or how to […]
Most people believe that Google AdSense is perhaps the best way to monetize a blog or website as long as they are getting decent traffic. The most effective monetization strategies are those that work for your blog or website even if you generate less than 1000 visitors a day. These include: creation of online courses, […]
In 2008 Blockchain technology was introduced in a paper titled “Bitcoin: A Peer-to-Peer Electronic Cash System” by Satoshi Nakamoto. When it comes to talking about this high-end technology, it is a creative invention that interests various people. Since then, this technology has grown into something greater. But… One of the major questions every single person […]
Technology is still overwhelmingly a male-dominated field. A recent report by PwC in the United Kingdom states that only three percent of women considered a career in technology, and only five percent of leaders in the tech sector are women. Even so, there are strong, knowledgeable and influential women in the field. Last month, in […]
Data is pretty one dimensional unless you do one of two things: Manipulate it using algorithms Classify it using a taxonomy The first allows you to see and respond to invisible patterns in your data. But in areas like content marketing, the visible patterns are often all you need. Running algorithms leads to powerful insights, […]
Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]
Uberflip will be spending the rest of the year adding more artificial intelligence capabilities to its content management tools that automate recommendations, audience segmentation and rules around when content is shown. The Toronto-based company, which helps organizations set up blogs, microsites and other digital hubs, announced its product roadmap for AI at its user event, […]
B2B marketers need to stop relying on gated PDFs to white papers and ebooks if they’re serious about lead generation, experts told The Content Experience event in Toronto this week. The two-day conference, which is produced by Uberflip, offered a deep dive into many approaches to creating assets to drive awareness and purchases, but there […]
Information is dominating all facets of life today making it imperative for companies to understand and use relative information in their operations. It is a straightforward concept, and you should achieve it for your small or midsize company at a fair budget. However, the internet has created a platform where information is both accessed and […]
Most B2B technology companies are trying to make their products smarter with artificial intelligence. Really Simple Systems just wants them to be easier. The company this week released Version 5 of its cloud-based customer relationship management (CRM) system. Aimed at small and medium-sized businesses (SMBs), Version 5’s latest features include drag and drop customisation, a […]
The next generation of software-as-a-service startups need to go beyond “vanity metrics” and demonstrate plans for sustainable growth if they want to gain the trust of B2B customers, according to the managing director of an accelerator whose application process closes Friday. L-Spark, which has launched 29 startups since 2015 and is about to select 10 […]
There’s nothing like hitting the road, rolling down the window, and feeling the breeze whip through your hair. That is, until your tire goes flat. That’s why it’s so important to learn about the dangers of driving. Take the time to educate yourself on drowsy driving, what to do if your RV breaks down, and […]
DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]
Augmented Reality (AR) has evolved from a futuristic idea into today’s real-world apps. Even manufacturers are welcoming this technology to elevate the intricacy of their products and services, boosting accuracy and decreasing the time of employees per single part. This technology will turn your surroundings into an interactive monarchy, which can be in the form […]
Michael Hyatt co-built two incredibly successful tech firms, sold them, and became a self-made millionaire in the process. Up until recently, Hyatt was founder and Executive Chairman of BlueCat, one of the largest private software companies in Canada, until its sale for $400 million to US private equity firm Madison Dearborn Partners LLC. About a thousand large corporate […]
