Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]
The Six Sigma methodology of improving processes includes, as a first step, capturing the voice of the customer (VOC) and using it as a guideline to provide the best experience and quality. The VOC is essential since it includes both stated and implied requirements. It varies continuously and requires frequent updating. With the rise of […]
The Royal Bank of Canada will be starting with a focus on B2B startups with an accelerator program called RBC Reach that will offer $100,000 in funding to entrepreneurs from around the world. RBC Reach, which is accepting applications until the end of the month, is being launched in partnership with Highline BETA, a company […]
The manufacturing environment has always been one in which people often perform tedious, repetitive tasks. If you ask any manufacturing operative about the monotony of quality inspection, sorting or grading, and moving materials or components from A to B, you’ll soon know why these tasks are eminently suitable for automation. However, the reason these activities […]
His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP. The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and […]
Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]
What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers – Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other vacancies. Hardly […]
Employers may be encouraging staff to develop mindfulness on an individual level, but a startup called Kudos is offering a more communal approach with software to let peers recognize each other’s accomplishments and drive employee engagement. Kudos offers an application where employees, managers and business leaders can send thank-you notifications, celebrate notable events with awards, […]
Even though they work in B2B firms, 78 per cent of procurement managers begin looking for product searches on Amazon or Google rather than a vendor’s own site, and most are disappointed by what they find, according to a new report from Avionos. Avionos, a digital marketing firm based in Chicago, surveyed 160 U.S. B2B […]
Siemens is in the process of rolling out new technology and services from OpenText that will try and encourage more than 100,000 firms connected in its supply chain to move to a more digitally-driven way of making payments and completing other business processes. The Berlin-based industrial manufacturing company was among those represented at Enterprise World, […]
For Jason Tafler, the road to mindfulness began with a near-death experience, but the company he created afterwards, Unyte, is breathing new life into meditation practice with digital technology and even virtual reality experiences. Using a biofeedback device known as the iom2 developed through the acquisition of a technology firm called Wild Divine, Unyte monitors an […]
Despite the introduction of natural language processing, machine learning and other technologies into major software packages, nearly half of B2B marketers say artificial intelligence plays no role in their current strategy, according to research from EverString and Heinz Marketing. In ‘The State of Artificial Intelligence in B2B Marketing,’ EverString and Heinz surveyed 300 marketers, mostly […]
In some manufacturing organizations it’s easier for people to get along with robots than other employees, based on one of A&T’s most recent TV spots. Though it is still the world’s largest telephone company based on total revenue, AT&T wants enterprise customers to be aware of the wide range of IT services it can offer […]
B2B companies that offer customer service primarily through e-mail and chat can get a better sense of their emotional state through a sentiment analysis feature TeamSupport is introducing to enterprise versions of its software. Dallas-based TeamSupport said the sentiment analysis functionality will be based on the natural language processing (NLP) technology used by IBM’s Watson […]
More than half of B2B organizations said integration with legacy technologies is hampering their adoption of e-commerce tools and 37 per cent say they lack the ability to support various sales channels, according to a research study from Magento Commerce. While 85 per cent of organizations said they were interested in offering customers ways to […]
Supply chain processes rarely make for prime-time TV viewing, but a new commercial from IBM tells a story that connects blockchain and coffee to show what it can bring to accurate inventory tracking. In a clip called “Smart Supply Chain,” Big Blue takes viewers on a whirlwind tour of single-origin Kenyon coffee from its original […]
Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]
There are lots of consumer-oriented companies celebrating Pride Month in their marketing right now, but those driving along Highway 101 in the Bay Area of California recently have seen how a B2B technology company like Snowflake Computing can offer a unique take on a powerful message. “THE DATA IS IN: LOVE WINS,” proclaims the billboard, […]
The concept of ‘fanatical support’ may be one of the best known brand attributes at Rackspace, but its new chief marketing officer wants to make the managed service provider equally known for providing an overall more radical experience with cloud computing. Earlier this month Rackspace, which is headquartered in San Antonio, Tex., announced Mark Bunting […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
