As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytics applications to help developers better understand the game and even predict what might happen. Produced by its creative agency Eleven Inc., the 30-second TV […]
Monica Behncke wasn’t necessarily thinking about the potential of AI in B2B when she let her teenage son plan their vacation at an amusement park, but she was quick to recognize the parallels. Speaking at last week’s SiriusDecisions Summit Canada in Toronto, the research firm’s VP and group director noted how amusement parks involve a […]
Zoho on Wednesday will use its Zoholics Mexico City customer event to launch a revamped Office Suite that will now include Zoho Notebook, an app that uses a card-style format to help business professionals capture text, photos, audio or create checklists and sketches. Zoho Notebook will be added to a package that already includes word processing, […]
Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]
While the overwhelming majority of B2B sales professionals have high hopes for the use of artificial intelligence (AI) technologies to help them do their jobs, less than half have actually started to implement such tools, according to the results of a recent survey released by InsideSales. Based on a set of questions fielded to more […]
Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is coming out of Episerver’s customer event in Stockholm, Sweden, means Aprimo’s marketing […]
B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, Mass.-based ZoomInfo were not disclosed. The two firms said ZoomInfo […]
Customer churn accounts for one of the most expensive business losses. Attracting new customers involves substantial marketing costs, compared to retaining existing ones. Although the churn rate varies significantly by industry, from 5% for SaaS companies up to 38% for telecom organizations, all companies aim to reduce these rates as much as possible by identifying […]
A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]
The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]
The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]
As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]
The competitive advantage offered by early enterprise XR use cases may make it difficult for other B2B professionals to learn how they can apply things like VR and AR in their own firms, a panel of experts told this week’s CES 2019 conference. Speaking from the week-long gadget showcase in Las Vegas via Livestream, several […]
While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
When it comes to IT environments, enterprises aren’t fully embracing public cloud – yet. But in 2019 that’s poised to change, and the impact on IT – and the innovation it can enable – will be profound, so long as organizations are prepared to manage it properly. Amid all of the other priorities organizations may […]
One of Calvin and Hobbes cartoons features Calvin’s family driving over a bridge and Calvin asking his Dad how they decide on the bridge’s load limit. His Dad tells him they drive bigger and bigger trucks over the bridge until the bridge collapses. They then rebuild the bridge and the weight of the last truck […]
It may have started out as a site offering Moneyball-style analytics for the college basketball crowd, but a firm called Automated Insights could become better known for using natural language generation as a way for enterprises to finally see greater value from business intelligence and data warehouse projects. Founded by a Cisco distinguished engineer and […]
