LinkedIn tech buyers B2B

How today’s tech buyers are enlightened to make smarter business decisions

When it comes to new technology investments, businesses feel the mounting pressure to successfully complete their digital transformation yet recent research reveals that nearly three quarters (71%) of IT projects are perceived as failures and fewer than one quarter (19%) of IT projects go live within budget and timeframe. Considering that technology plays an essential […]

Zoho One Orchestly

Zoho adds Orchestly business workflow management, telephony and blockhain to software suite

Zoho on Thursday introduced Orchestly, a business workflow management tool it said will allow non-technical business professionals to handle everything from content and purchase approvals to employee onboarding, as part of a series of updates to its Zoho One subscription-based software suite.  Beyond Orchestly, the Austin-based firm said Zoho One would now include PhoneBridge, its […]

ZoomInfo powered by DiscoverOrg

Henry Schuck introduces the ‘ZoomInfo powered by DiscoverOrg’ platform and explains name change

DiscoverOrg on Tuesday will build upon its acquisition of ZoomInfo in February by adopting the latter’s name and moving forward with a combined platform designed to provide broader and more accurate contact data for B2B sales and marketing teams. The new platform, ZoomInfo powered by DiscoverOrg, will bring together information on tens of thousands of […]

Aprimo AI

Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle

Aprimo says it wants to improve B2B marketers’ personalization capabilities and free them from manual processes with artificial intelligence technology designed to work across multiple areas of the content lifecycle. The Chicago-based firm this week introduced Aprimo AI, which combines its own proprietary machine learning with Microsoft Cognitive Services from the latter’s Azure set of […]

B2B Next 2019

B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers and other stakeholders. According to Mary Wagner, editorial director of live content, the event’s agenda is driven by the growing […]

Paradigm B2B Combine

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and mid-market buyers. Chicago-based Paradigm B2B, which released its first two Combine reports last week, said the research also drew […]

Data.com replacement InsideView

InsideView reaches out to Data.com customers to avoid data degradation and other risks

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector products to fuel their customer relationship management (CRM) systems and other applications have about a year before Salesforce officially retires […]

Pipedrive AI CRM

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New York, Pipedrive’s latest release adds a slew of other features such as the ability […]

OpenText Enterprise World 2019

OpenText pledges to help bring SaaS tools procured by rogue line-of-business execs under control

OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping  companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]

Box CIO Paul Chapman

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]

Testfire Labs Hendrix

Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings

Testfire Labs is applying artificial intelligence to one of the most challenging aspects of working in an enterprise — no, not finding, converting or retaining customers. Surviving the agony of office meetings. Based in Edmonton, Alberta, Testfire Labs’s initial product is bot dubbed Hendrix.ai, that captures and transcribes conversations from business meetings. Beyond acting as a […]

Impact Dave Yovanno partnerships

Impact CEO argues partnerships will drive more growth than extra sales people or more ads

A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]

Salesforce Tableau acquisition

Salesforce buys Tableau: What analysts, partners and others are saying

Longtime observers of the marketing and sales technology space suggested acquisitions such as Salesforce’s $15.3 billion purchase of Tableau marks an increased emphasis on literally illustrating the actions brands need to take if they want to accomplish their objectives. San Francisco-based Salesforce announced on Monday it would acquire Tableau, best known as a provider of […]