How to bring a predictive element into a data-first B2B sales and marketing strategy

To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]

HubSpot Sam Hirbod

HubSpot’s inbound agency strategist points out some of the biggest (and most common) CX failures

A friend of Sam Hirbod, the principal inbound agency strategist at HubSpot, was waiting on hold with his online bank — for 20 minutes. This is a long time to leave anyone in limbo, especially in 2018, and in the course of that time, Hirbod friend’s started conducting searches on Google for a banks with […]

Mark Opauszky

PathFactory CEO Mark Opauszky predicts two big trends influencing customer adoption as a growth metric

PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]

Zoho Zia customer support

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]

Showpad Voicefox

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

workplace collaboration ViewSonic

What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools

Collaboration has taken on multiple dimensions for businesses of every size and industry. There are a number of key drivers fueling the accelerating demand for collaborative solutions, ranging from the rise in remote workers and virtual office models, to advanced technology tools and infrastructures that enable high-level collaboration in virtually any environment on any device. […]

OpenText EP5

OpenText launches legal and HR tools alongside EP5 and partners with Google Cloud

OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal while also announcing a partnership to offer its technology as managed services through Google Cloud. Waterloo, Ont.-based OpenText said EP5 will bring richer user interfaces, deeper integration […]

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

PwC estimates that AI will add $15.7 trillion to the world economy by 2030. IBM predicts that blockchain technology’s contribution will have reached $3.1 trillion by then. Clearly, both technologies have the potential to be extremely valuable. Even more intriguing is their convergence. Today, AI is still a limited technology that can be said to […]

Apple iPad Pro MacBook Air 2018

A quick guide to Apple’s latest iPad Pro and MacBook Air for enterprise customers

Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]

Red Hat IBM

How IBM’s $34B Red Hat acquisition will affect B2B buyers everywhere

IBM’s decision over the weekend to acquire open source software provider Red Hat for more than $34 billion dollars will potentially create a major competitor to Microsoft and Amazon Web Services in the cloud computing space while possibly triggering a wave of  other M&As among other B2B technology vendors, experts suggested. Armonk, N.J.-based IBM told […]

SurveyMonkey Zander Lurie

SurveyMonkey CEO Zander Lurie answers questions about enterprise opportunities and post-IPO competition

It’s probably the one question SurveyMonkey CEO Zander Lurie doesn’t need his own product to answer: when he asks customers about their potential interest in a more collaborative, team-oriented version of the firm’s software, the reply is almost always the same. “They’ll say, ‘Wow, I didn’t realize you had that,” Lurie told B2B Network, speaking […]

ServiceNow CTO

ServiceNow CTO identifies the workflow snags that are getting in the way of digital transformation

ServiceNow CTO Allan Leinwand knows an opportunity to eat his own dog food when he sees one. The enterprise service management firm was working with a systems integrator that was providing it racks of hardware based on products from Dell, Juniper Networks and other firms, which were drop-shipped to various data centers. At a certain […]

Oracle OpenWorld 2018

Oracle OpenWorld 2018 brings FedEx, Juniper and others to discuss their progress in the cloud

Oracle this week is using its OpenWorld 2018 conference to showcase how some of its major B2B customers are moving to cloud-based applications that can use machine learning to streamline and speed up business processes. In a general session that was livestreamed from OpenWorld 2018 in San Francisco, Oracle executive vice-president of applications product development […]

Morneau Shepell chatbot

Morneau Shepell is educating its chatbot to improve how AI can address mental health in business

HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]

Paya Connect B2B

Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants

A payment solutions vendor called Paya on Wednesday launched a platform it said will make it easier for B2B merchants to accept Apple Pay, Android Pay and other point-of-sale and transactional options from their customers. Paya, which is based in Atlanta, is aiming Paya Connect at enterprise developers in health-care, the non-profit sector and other […]