OpenText Enterprise World 2019

OpenText pledges to help bring SaaS tools procured by rogue line-of-business execs under control

OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping  companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]

Box CIO Paul Chapman

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]

Testfire Labs Hendrix

Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings

Testfire Labs is applying artificial intelligence to one of the most challenging aspects of working in an enterprise — no, not finding, converting or retaining customers. Surviving the agony of office meetings. Based in Edmonton, Alberta, Testfire Labs’s initial product is bot dubbed Hendrix.ai, that captures and transcribes conversations from business meetings. Beyond acting as a […]

Impact Dave Yovanno partnerships

Impact CEO argues partnerships will drive more growth than extra sales people or more ads

A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]

Salesforce Tableau acquisition

Salesforce buys Tableau: What analysts, partners and others are saying

Longtime observers of the marketing and sales technology space suggested acquisitions such as Salesforce’s $15.3 billion purchase of Tableau marks an increased emphasis on literally illustrating the actions brands need to take if they want to accomplish their objectives. San Francisco-based Salesforce announced on Monday it would acquire Tableau, best known as a provider of […]

B2B SaaS VCs

B2B SaaS VCs identify the traits that define successful startups at Collision 2019

The variety of startups attending and exhibiting at Collision 2019 in Toronto this week might be dizzying for marketing, IT professionals and other potential buyers, but top venture capitalists said the B2B vendors with staying power will be vertically focused and architect their products in a very specific way. A panel discussion at the event’s […]

Pimcore Data Hub

Pimcore Data Hub brings product and web content together to address a key CX challenge

Pimcore has launched a tool designed to solve what its co-CEO suggests is an overlooked challenge in the quest to improve customer experience: bringing product details, digital assets and other information into a common format for use in e-commerce and other areas. The company, which is originally from Austria but has U.S. offices in Houston, […]

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]

SparkPost Signals

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]

PathFactory Concierge

PathFactory offers Concierge and other tools to create Netflix-style B2B online content experiences

PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend  web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Pendo acquires Receptive

Pendo buys Receptive.io to further help SaaS product teams determine their next big feature update

A firm called Pendo that helps companies determine which product features to deploy and assess how well they’re being adopted will announce its acquisition of Receptive.io on Tuesday, adding more qualitative capabilities for its customers. Based in Raleigh, N.C., Pendo was founded in 2013 and has approximately 340 employees and more than 1,000 customers, including […]