Mikkel Svane has reached the kind of success that means he had no issues sharing the stage at Collision 2019 in Toronto on Thursday with another CEO — especially since it was a CEO who would now be reporting into him. A session that was originally designed to be a fireside chat with the CEO […]
The variety of startups attending and exhibiting at Collision 2019 in Toronto this week might be dizzying for marketing, IT professionals and other potential buyers, but top venture capitalists said the B2B vendors with staying power will be vertically focused and architect their products in a very specific way. A panel discussion at the event’s […]
Pimcore has launched a tool designed to solve what its co-CEO suggests is an overlooked challenge in the quest to improve customer experience: bringing product details, digital assets and other information into a common format for use in e-commerce and other areas. The company, which is originally from Austria but has U.S. offices in Houston, […]
Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]
E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]
SAP is planning a deeper integration with LinkedIn along with the ability to use clickstream data to identify engaged contacts as part of an update to its Marketing Cloud later this year. Speaking at a user group session within its SapphireNOW customer event this week, SAP Customer Experience global VP Jackie Palmer said the integration […]
PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]
SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]
A firm called Pendo that helps companies determine which product features to deploy and assess how well they’re being adopted will announce its acquisition of Receptive.io on Tuesday, adding more qualitative capabilities for its customers. Based in Raleigh, N.C., Pendo was founded in 2013 and has approximately 340 employees and more than 1,000 customers, including […]
Demandbase on Monday announced what it is calling an ABM Ecosystem, a collection of both existing partners and new partners designed to faciliate common data, shared audiences and integrated workflows across account-based marketing software. Lauching as part of the SiriusDecisions Summit taking place in Austin this week, San Francisco-based Demandbase said its ABM Ecosystem arose […]
For all the enterprise product announcements being made, Dell Technologies World holds little of the drama you’d find on Dawson’s Creek, The Affair or Fringe, but if a good story unfolds, Joshua Jackson is ready to provide the technology and services to bring it to life. The actor and co-founder/chairman of Liquid Media Group was […]
Terminus is promising B2B marketers a way to measure both traditional and ABM programs in a single Account-Based Scorecard and a way to manage account-level targeting of digital ads. The Atlanta-based firm said its Account-Based Scorecard will help marketers avoid creating attribution reports manually or after-the-fact for their campaigns. The expanded capabilities in the platform […]
B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]
Toan Dinh knows better than to use his own phone to make the calls. That would be too obvious, and risky. Instead, the CMO for Demand Generation at point-of-sale software maker TouchBistro uses someone else’s device to cold call his competitors — calls in which he walks through a specific list of questions based on […]
The story Don Scheibenreif tells is such a great example of B2B marketing and IT working together it almost sounds like a fable. It was a story about a company whose web site, according to the distinguished research vice-president in the customer experience group at research firm Gartner Inc., had been managed by one of […]
Real-life robbers might not be impressed by the business software used to run a major retail chain, but a preroll ad from Lightspeed POS suggests it would be a crime not to invest in it. The 40-second preroll spot, which began running on YouTube earlier this month, starts with what looks like a very serious, […]
Banner ads might be annoying or too easy to ignore on web sites, but Sigstr believes putting them within e-mail messages may hold the key to helping CMOs gain visibility in the marketing funnel, help sales teams hit revenue targets and stand out amid the noise in other channels. Based in Indianapolis., Ind., Sigstr this […]
The rising interest in understanding not only the challenges customers face but the technology they’re using in-house has led Forrester to partner with HG Insights to provide continuously updated technographic data to its research services. Based in Santa Barbara, Calif., HG Insights announced the partnership on Tuesday, whereby its data on technology adoption trends across […]
As more organizations pursuing digital transformation find themselves creating new software, mobile apps and other tools to satisfy their customers, a company called Productboard has a simple but important mission: helping companies figure out what to build, and to figure it out more quickly. Based in San Francisco, Productboard released an updated version of its […]
Thirty per cent of corporate customers now start their e-commerce purchases on sites owned by consumer giants Amazon and Google rather than the 22 per cent who turn first to independent supplier portals, according to research that will be released Wednesday by Avionos. The Chicago-based digital commerce marketing firm’s 2019 report, titled Positioning B2B Commerce […]
