SDRs

Sales development research: SDRs using 4.9 tools but struggle to reach enterprise buyers

Companies are spending nearly $4,000 on each of their sales development reps (SDRs) every year to give them CRM, social prospecting and other tools — even though they still spend nearly 40 per cent of their time working the phones, according to a study released Wednesday. The State Of Sales Development was launched in tandem […]

ClearSlide

Corel draws closer to enterprise sales teams with the acquisition of ClearSlide

Corel may be sketching out a new corporate direction in the sales enablement space with the acquisition of San Francisco-based ClearSlide Inc. on Tuesday. Ottawa-based Corel did not disclose how much it paid for ClearSlide, which was founded in 2009 and has offices across the U.S. In a public statement, Corel said its investment would […]

G2 Crowd

G2 Crowd CMO’s content strategy aims to stay one step ahead of business software buyers

The new chief marketing officer for business software and review comparison site G2 Crowd plans to elevate its content market strategy by targeting buyers who don’t even know they’re going to want applications and services. Chicago-based G2 Crowd brought on Ryan Bonnici, most recently the senior director of global marketing at Hubspot, as its CMO […]

e-commerce

CloudCraze research forecasts growing shift towards e-commerce in B2B sales

Nearly 90 per cent of those making B2B purchases believe they’ll be offering products by 2022 that customers will mainly buy through e-commerce rather than a traditional sales rep, according to a research report from CloudCraze. In a look at how e-commerce will drive revenue growth outside of the consumer segment, Chicago-based CloudCraze, which offers […]

Pilot PMR

Pilot PMR builds ‘Stack’ to automate and beautify earned media reporting

The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]

pwc

How PwC fosters creative problem-solving in its growing number of Digital Experience Centres

PwC will be spending the next several months continuing to open a series of Digital Experience Centres in the U.S. and the U.K. that bring together interdisciplinary groups of experts to solve corporate challenges using virtual reality, the Internet of Things and more. The consulting firm officially opened its Toronto Digital Experience Centre on Tuesday, […]

Divi Project

Divi Project seeks to create a blockchain-based cryptocurrency businesses will actually use

Companies may not conduct a lot of business with each other using cryptocurrencies today, but a startup called The Divi Project says it can change that — by making underlying technology like blockchain disappear into the background. The Divi Project has already completed its initial coin offering (ICO) as of late last month and is […]

Alexa For Business

Alexa for Business: Voice tech experts speak up about what’s ahead

Amazon is joining the ranks of firms trying to help automate office chores with virtual assistants, but industry experts say the launch of Alexa for Business could open up applications that go way beyond what consumers do with an Echo in their homes. At its AWS re:Invent conference in Las Vegas on Thursday, Amazon confirmed […]

SaaS

Sales and marketing tools dominate the $1.02B being invested in ‘SaaS North’

The needs of senior executives in marketing and sales roles are driving investments of more than $1.02 billion in software-as-a-service startups across Canada, according to a study conducted by B2B accelerator L-Spark. “State of SaaS 2017” will be formally presented as part of SaaS North, the second annual event of its kind organized by L-Spark […]

Sensei Labs

Sensei Labs brings gut-feel back into project management with Conductor

It was at a post-mortem — one of those post-mortems, after things had gone horribly wrong — that the idea behind a new project management tool from Sensei Labs was born. The project gone awry had actually happened within Klick, the independent health agency that owns Sensei Labs, which develops workplace management software. Besides looking […]

Zoom.ai

Zoom.ai wants to start a conversation about chatbots and AI in the enterprise

If human language is the new user interface and messaging the predominant medium, businesses should start thinking about making better use of artificial intelligence and chatbot technologies, according to Zoom.ai. Speaking at the 2017 Data Marketing Toronto event earlier this week, Zoom.ai vice-president of business development Amanda Parker said the rise of Facebook Messenger, Kik […]

Inbox Marketer

Memorize this Inbox Marketer formula for better e-mail performance dashboards

When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. Instead, Inbox Marketer’s director of data and analytics showed several pairs of head shots and quizzed the audience on which they […]

SAS

SAS exec defines the role of empathy vs expertise in marketing with AI

It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]

FlureeDB

FlureeDB wants to be the database foundation for enterprise blockchain applications

A cloud-based database called FlureeDB is promising to help companies overcome the cost, complexity and speed associated with creating blockchain applications, offering more trustworthy ways to handle a wide range of transactions. FlureeDB launched earlier this month from Winston Salem, N.C.-based Fluree PBC as a public beta. The company also published an accompanying white paper […]

virtual assistants

Cisco offers survey data to prove virtual assistants can handle enterprise admin chores

Cisco is using market research from a survey of knowledge workers across 10 countries to demonstrate potential interest in having virtual assistants take over some of the most mundane administrative tasks in the enterprise: running meetings and conference calls. The networking giant this week released the data as a followup to the launch of Cisco […]

skuid

Skuid CMO makes the case for personalizing SaaS tools to maximize investment value

A company called Skuid has brought on a new CMO with deep Silicon Valley experience to help market the notion of personalizing line of business applications across disparate enterprise professionals. Skuid, which is based in Chattanooga, Tenn., announced the hiring of Tara Ryan, formerly the CMO of spend management software firm Coupa, earlier this week. […]

Salesforce-Google

Dreamforce 2017: A debrief on what the Salesforce-Google partnership really means

It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]

CIOs

CIOs put research about Canada’s digital transformation challenges in context

Accelerating digital transformation in Canada will require large enterprises to change the way they work with startups, manage talent and shift internal culture, according to CIOs from several well-known organizations across the country. Earlier this week, DX Agents announced the results of a research study conducted with the CIO Association of Canada which showed major […]

Blockchain Research Institute

Blockchain Research Institute seeks to get past NextBlock controversy

The Blockchain Research Institute is trying to move past controvesies around the way it communicated about its proposed faculty — as well as misrepresentations from a company led by one of its co-founders — and focus businesses on how to take strategic advantage of the distributed technology. Executives from large business and several governments converged […]