Esri TV commercial

Esri uses the busiest intersection you’ve ever seen to map the order within chaos

Maps have always helped people to get from A to B, but a new TV commercial from Esri helps explain the connection between location intelligence and moving a business in the right direction. What starts as a young boy’s reverie of watching leaves blow across the ground becomes quickly shifts to a scene in an […]

ServiceNow Proactive Customer Service Operations

ServiceNow CIO argues against use of CRM as a tool to support customer needs

Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote presentation that focused on ServiceNow’s recently-introduced mobile app and the “New York” release of its flagship suite, Chris Bedi said […]

Spiceworks State of IT 2020

What tech pros will spend on IT in 2020 — and where they’re struggling

Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along with difficult communications issues with senior leadership and a quest to improve their personal brand. […]

Zoho One Orchestly

Zoho adds Orchestly business workflow management, telephony and blockhain to software suite

Zoho on Thursday introduced Orchestly, a business workflow management tool it said will allow non-technical business professionals to handle everything from content and purchase approvals to employee onboarding, as part of a series of updates to its Zoho One subscription-based software suite.  Beyond Orchestly, the Austin-based firm said Zoho One would now include PhoneBridge, its […]

Pipedrive AI CRM

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New York, Pipedrive’s latest release adds a slew of other features such as the ability […]

B2B SaaS VCs

B2B SaaS VCs identify the traits that define successful startups at Collision 2019

The variety of startups attending and exhibiting at Collision 2019 in Toronto this week might be dizzying for marketing, IT professionals and other potential buyers, but top venture capitalists said the B2B vendors with staying power will be vertically focused and architect their products in a very specific way. A panel discussion at the event’s […]

PathFactory Concierge

PathFactory offers Concierge and other tools to create Netflix-style B2B online content experiences

PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend  web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Pendo acquires Receptive

Pendo buys Receptive.io to further help SaaS product teams determine their next big feature update

A firm called Pendo that helps companies determine which product features to deploy and assess how well they’re being adopted will announce its acquisition of Receptive.io on Tuesday, adding more qualitative capabilities for its customers. Based in Raleigh, N.C., Pendo was founded in 2013 and has approximately 340 employees and more than 1,000 customers, including […]

Productboard

Productboard CEO wants to build a reputation for helping B2B firms tie features to customer needs

As more organizations pursuing digital transformation find themselves creating new software, mobile apps and other tools to satisfy their customers, a company called Productboard has a simple but important mission: helping companies figure out what to build, and to figure it out more quickly. Based in San Francisco, Productboard released an updated version of its […]

Zoho Notebook

Zoho Notebook brings document capture and creation capabilities to Office Suite

Zoho on Wednesday will use its Zoholics Mexico City customer event to launch a revamped Office Suite that will now include  Zoho Notebook, an app that uses a card-style format to help business professionals capture text, photos, audio or create checklists and sketches. Zoho Notebook will be added to a package that already includes word processing, […]

DiscoverOrg buys ZoomInfo

DiscoverOrg president discusses ZoomInfo acquisition and the quest to corner the B2B contacts market

B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, Mass.-based ZoomInfo were not disclosed. The two firms said ZoomInfo […]

Expensify Super Bowl 2019

Expensify gets in early on the Super Bowl action with an interactive TV commercial

A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]

FPX digital transformation 2019

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]

enterprise XR CES 2019

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

The competitive advantage offered by early enterprise XR use cases may make it difficult for other B2B professionals to learn how they can apply things like VR and AR in their own firms, a panel of experts told this week’s CES 2019 conference. Speaking from the week-long gadget showcase in Las Vegas via Livestream, several […]