Toan Dinh knows better than to use his own phone to make the calls. That would be too obvious, and risky. Instead, the CMO for Demand Generation at point-of-sale software maker TouchBistro uses someone else’s device to cold call his competitors — calls in which he walks through a specific list of questions based on […]
Bizible this week said marketers will be able to track their results across several channels simultaneously and evaluate account-based marketing campaign performance through a specific dashboard in a product it is calling Bizible Discover. Scheduled for release early next month, Bizible Discover will add data on sales funnels, velocity and what Bizible calls the “golden […]
The rapid maturation of the marketing performance management space has led Bizible and Allocadia to create a joint go-to-market strategy that helps each other’s customers use their respective technologies in a more holistic way. Seattle, Wash.-based Bizible offers applications to automate the planning and attribution of marketing activities in B2B companies. Allocadia, based in Vancouver, […]
