big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]

Zoho Zia customer support

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]

Showpad Voicefox

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

SurveyMonkey Zander Lurie

SurveyMonkey CEO Zander Lurie answers questions about enterprise opportunities and post-IPO competition

It’s probably the one question SurveyMonkey CEO Zander Lurie doesn’t need his own product to answer: when he asks customers about their potential interest in a more collaborative, team-oriented version of the firm’s software, the reply is almost always the same. “They’ll say, ‘Wow, I didn’t realize you had that,” Lurie told B2B Network, speaking […]

Western Digital analytics

Western Digital brings analytics to R&D processes as it reinvents the hard disk drive

Most organizations use analytics software to better understand their customers or refine their sales strategy. Western Digital is using it build the next generation of hard drives that will be used in businesses all over the world. Based in San Jose, Calif., Western Digital has already managed to achieve a number of world firsts, including […]

Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]

Not Impossible Labs SAS Analytics X

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]

Next Pathway big data Fuse

Next Pathway says it can fast-track the process of preparing business data for analytics and AI applications

A firm called Next Pathway is offering marketers, sales leaders and other business a short cut to taking advantage of big data and artificial intelligence by alleviating the manual and onerous process of having developers create code to meet their requirements. Headquartered in Toronto and with a recent sales office opened in New York, Next […]

IBM Think

IBM Think positions ‘analytics governance’ as the key to enterprise data-driven decision-making

When Deborah Leff was preparing her presentation for IBM Think, she looked online to find the best antonym to the word “insight.” The top results were “ignorance” and “stupidity.” While not exactly an example of data science in action, the findings showed Leff, IBM’s global sales leader of business analytics, the stark difference between those […]

datametrex conversational intelligence

Datametrex: Big data meets conversational intelligence

We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V).   You and I met […]

plume

Plume Wi-Fi technology may help carriers solve performance issues for remote workers

Being employed by a large enterprise often means accessing applications and data remotely at home, and although it was designed as a consumer technology, a cloud-based Wi-Fi system from a firm called Plume may wind up playing a supporting role in the future of work. Bell Canada recently announced its Whole Home Wi-Fi service, which […]

Pilot PMR

Pilot PMR builds ‘Stack’ to automate and beautify earned media reporting

The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]