When Deborah Leff was preparing her presentation for IBM Think, she looked online to find the best antonym to the word “insight.” The top results were “ignorance” and “stupidity.” While not exactly an example of data science in action, the findings showed Leff, IBM’s global sales leader of business analytics, the stark difference between those […]
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Being employed by a large enterprise often means accessing applications and data remotely at home, and although it was designed as a consumer technology, a cloud-based Wi-Fi system from a firm called Plume may wind up playing a supporting role in the future of work. Bell Canada recently announced its Whole Home Wi-Fi service, which […]
Is your content really working for your business? Do you spend a lot of time writing blogs and website content to boost sales for your B2B? That’s great. But, if your target market doesn’t see your content, you just waste time and effort. It’s one thing to create good content. It’s another thing to actually use […]
The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]
It was at a post-mortem — one of those post-mortems, after things had gone horribly wrong — that the idea behind a new project management tool from Sensei Labs was born. The project gone awry had actually happened within Klick, the independent health agency that owns Sensei Labs, which develops workplace management software. Besides looking […]
When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. Instead, Inbox Marketer’s director of data and analytics showed several pairs of head shots and quizzed the audience on which they […]
The proposed acquisition of Qualcomm by rival Broadcom for $130 billion may not just be a way to own the 5G wireless market — it could also create a formidable player in the enterprise networking space to ensure mobile applications meet performance expectations. Broadcom on Monday confirmed early reports from Reuters and others that it […]
Sales and marketing teams know the pain all too well: marketing, tasked with hitting an ambitious MQL quota, tries anything and everything to get leads in the door. And when it’s time for sales teams to step in and nurture those leads to close…only a fraction of them have any true interest in the product. […]
With a background in the world of finance and investing – not tech – Ben Carpel might seem an unlikely CEO for the all-in-one business dashboard company Cyfe. Talking to him though, it’s clear that his entrepreneurial tendencies are a great fit for the software company where he took the reigns in 2015. He’s been […]
Since its foundation a decade ago, J9 Technologies has focused on providing IT Operations Management (ITOM) and Application Performance Management (APM) integration to achieve a “single pane of glass”. It has made sense. Companies wanted to be able to consolidate their data into one screen so that management tools can be effective and controlled. The […]
B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]
B2B marketers have long faced the strenuous task of proving the impact of their work. Though it remains one of the most daunting aspects of the job, demonstrating ROI is becoming easier thanks to marketing technology and, specifically, predictive analytics. At this point, most CMOs have at least toyed with the idea of launching a predictive analytics-driven […]
Joni Girardi is founder and CEO of DataSelf, provider of DataSelf Analytics. He and his team have been deploying Business Intelligence (BI) in the mid-market for more than 17 years, helping hundreds of organizations. He launched his venture to help medium-sized businesses get value from their data. His biggest challenge was finding tools that were […]
Information is dominating all facets of life today making it imperative for companies to understand and use relative information in their operations. It is a straightforward concept, and you should achieve it for your small or midsize company at a fair budget. However, the internet has created a platform where information is both accessed and […]
Negotiating a B2B deal requires patience. A B2B relationship can be nurtured over the course of weeks, months or even years before the negotiating parties put ink to a contract. As the principal parties get to know each other, business relationships become quite personal. The logical and pragmatic considerations of business blend with the emotional […]
B2B News Network spoke with Alexey Rykhva, CIO of Procter & Gamble Canada, who took over the DXAgents Twitter profile. We asked his thoughts on digital transformation, change and big data, in a Twitter Chat yesterday, in advance of BigData Toronto. Alexey is originally from the Ukraine, and is a believer in business-centric IT, focused […]
Peter Drucker said everything is either marketing or innovation. With digital, the new saying could be that all marketing is content. And it’s not just marketing. We marketers are actually late to the game. Think about the amount of content being created for training, education and HR (as in best practices, not employees) that goes […]
Advanced data analytics, like any other area with massive adoption, is undergoing significant developments and changes. We are going to look at the top trends in advanced analytics that define and shape industries. Increase Advanced Analytics Adoption According to the Big Data and Advanced Analytics Report by Dell, over 71 percent of companies use […]
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
