Negotiating a B2B deal requires patience. A B2B relationship can be nurtured over the course of weeks, months or even years before the negotiating parties put ink to a contract. As the principal parties get to know each other, business relationships become quite personal. The logical and pragmatic considerations of business blend with the emotional […]
In Generation X, Douglas Coupland’s character called them “veal fattening pens”. Dilbert gave us the term “Cube farm”. The poor cubicle has been given rough treatment in popular culture while the exposed brick and open-concept office style television series situate in re-purposed factory lofts has fed into the hipster mystique of boutique advertising and “almost” […]
