CDO Club

The man who founded CDO Club is ready to scale his community of digital leaders

David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]

business transformation

How to chart a course for business transformation that incorporates DX, blockchain and any future innovations

In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongside traditional ways of buying and selling. Though they didn’t use the term “business transformation,” all those e-business commercials may have marked the beginning of the […]