FedEx Dream 2.0

FedEx offers a dream-like look at what happens while its B2B customers are sleeping

A TV commercial from FedEx suggests that business professionals who track the delivery of items online aren’t even seeing half of what really going in to getting their orders fulfilled. In ‘Dream 2.0,’ an animated series of commonly-shipped items — including a data center server, a medical monitoring device and a wind turbine — move […]

SAP Clive Owen TV spot

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP. The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and […]