Friday, July 19, 2024

FedEx offers a dream-like look at what happens while its B2B customers are sleeping

A TV commercial from FedEx suggests that business professionals who track the delivery of items online aren’t even seeing half of what really going in to getting their orders fulfilled.

In ‘Dream 2.0,’ an animated series of commonly-shipped items — including a data center server, a medical monitoring device and a wind turbine — move autonomously down a hallway to a door marked “Copenhagen.” A series of laptops flap in the air like birds in flight across the ocean before the shot turns to the products circling the globe like satellites before riding an escalator to a customs control area of an airport.

“What we do overnight sounds like a dream,” the voiceover for FedEx reflects, later adding that FedEx sees its mission as “empowering commerce through networks, knowledge and maybe even magic.”



Created by creative agency BBDO and directed by filmmaker Michael Gondry, the 60-second ‘Dream 2.0’ first premiered last year, but FedEx has been continuing to air it on U.S. stations, including the exec-friendly Golf Channel.


Unleashing the Power of AI in B2B Marketing: Strategies for 2023

The digital marketing landscape is evolving rapidly, with artificial...

How To Check if a Backlink is Indexed

Backlinks are an essential aspect of building a good...

How to Find Any Business Owner’s Name

Have you ever wondered how to find the owner...

Do You Have the Right Attributes for a Career in Software Engineering?

Software engineers are in high demand these days. With...

6 Strategies to Make Sure Your Business Survives a Recession

Small businesses are always hit the hardest during an...
Shane Schick
Shane Schick
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.