Finance customers across business units see a significant need for finance to step up and influence departmental and business-wide strategic plans. Although gains have been made, particularly among top performing organizations, the centralization and distribution of financial and nonfinancial data is still not happening as effectively and efficiently as it might. In theory, these observations […]
Today’s Chief Financial Officers (CFOs) face a growing challenge. As businesses grow and expand, more and more spend is happening to support business growth, and a significant portion of this comes in the form of employee spend. CFOs must safeguard the financial health of the business, down to the last dollar, but a lack of […]
This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief information and technology officers, or CITOs. Then there are the rare chief marketing and […]
Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. However, PR can provide many benefits that can actually catapult sales and […]
I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss. This was not the CEO but the CFO, […]
